Ardy Wicaksono
Department of Computer Science, Universitas Sugeng Hartono, Indonesia

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Enhancing Vocational Students’ Competencies through Dialogflow-Based Chatbot Training with Consistent Communication Style for Digital Branding Suyahman Suyahman; Ardy Wicaksono; Yulaikha Mar'atullatifah
Jurnal Pengabdian IPTEK Vol. 1 No. 1 (2026): February 2026
Publisher : Sah Publisher

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Abstract

The rapid adoption of artificial intelligence in digital services has increased the relevance of chatbot technology in customer service and digital branding contexts. However, vocational students often receive training that emphasizes technical functionality without sufficient attention to communication consistency and branding strategy. This community engagement program aimed to enhance vocational students’ competencies by integrating Dialogflow-based chatbot development with consistent communication style design to support digital branding. The program employed a practice-oriented training approach consisting of conceptual instruction, hands-on development, and reflective evaluation, involving vocational high school students as participants. The results indicate that participants demonstrated improved understanding of chatbot concepts, acquired foundational technical skills in Dialogflow, and developed greater awareness of communication consistency and brand voice in chatbot interactions. The integration of technical and communicative aspects contributed to more coherent and user-oriented chatbot designs. These findings suggest that community-based training models combining applied artificial intelligence and digital communication strategy can effectively support holistic competency development in vocational education and strengthen students’ readiness for contemporary digital service environments.
Practice-Based Entrepreneurship Training Through Market Validation and Mentoring: A Community Engagement Program at Universitas Sugeng Hartono Suyahman Suyahman; Deny Prasetyo; Ardy Wicaksono; Dwi Utari Iswavigra; Yulaikha Mar'atullatifah; Ahmad Aufar Ribhi; Muhamad Wisnu Pangestu
Jurnal Pengabdian IPTEK Vol. 1 No. 2 (2026): May 2026
Publisher : Sah Publisher

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Abstract

Entrepreneurship courses can become overly centered on concepts and business plans when students have limited contact with customers and market uncertainty. This article describes the implementation of a practice-based entrepreneurship training program for 24 students at Universitas Sugeng Hartono from May 14 to June 25, 2026. The program combined entrepreneurial-mindset orientation, business proposal development, preparation of marketing materials, direct market practice, weekly progress reporting, mentoring, and final reflection. A descriptive qualitative approach was used to organize evidence from proposals, progress reports, classroom observations, supporting documentation, and student reflections. The implementation produced a structured learning sequence that moved from opportunity identification to customer contact, feedback, and strategy revision. Market validation and minimum viable product concepts gave students a practical basis for testing assumptions before expanding a business idea. Weekly reports made activity, obstacles, and follow-up decisions visible, while mentoring sessions converted individual difficulties into shared problem-solving material. Because participant records were heterogeneous and did not provide a complete standardized outcome dataset, the program cannot support claims about causal effects, average revenue gains, or changes in entrepreneurial intention. Its contribution is an implementable model for connecting entrepreneurship concepts with customer-facing action and reflective mentoring. Future delivery should retain the practice cycle while adding common indicators, baseline and endline measures, and systematic reflection records