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All Journal Media Riset Bisnis Manajemen Akuntansi Media Resonansi Pengabdian Masyarakat
Nurlaila Intan Cahyani
Universitas Muhammadiyah Jakarta

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PENERAPAN ETIKA BISNIS SEBAGAI FONDASI KEBERLANJUTAN DAN KEPERCAYAAN DALAM ORGANISASI MASA KINI Sella Rindiani; Nurlaila Intan Cahyani; Muhammad Ikhsan; Ismi Fauziah
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 1 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i1.729

Abstract

The application of business ethics has become a fundamental pillar for modern organizations striving to achieve sustainability and strengthen stakeholder trust. The core issue addressed in this study is the growing complexity of the business environment, which requires organizations to uphold integrity, transparency, and social responsibility as part of sustainable business practices. This study aims to examine how ethical principles contribute to organizational stability, enhance corporate reputation, and support long-term relationships with employees, customers, and strategic partners. This research employs a literature-based approach by reviewing scientific journals, academic books, and relevant documents discussing business ethics and organizational sustainability. The findings reveal that consistent implementation of ethical practices reinforces governance structures, minimizes potential violations, and increases public trust in the organization. Additionally, the integration of ethical values into decision-making processes promotes adaptive and responsible organizational performance. Therefore, business ethics function not only as moral guidelines but also as a strategic foundation for fostering long-term sustainability in contemporary organizations. Keywords : business ethics, sustainability, trust, governance, organization.
INTEGRASI BISNIS PLAN DAN PERENCANAAN STRATEGIS DALAM MEWUJUDKAN KEUNGGULAN BERSAING YANG BERETIKA PADA USAHA ANGKRINGAN Sella Rindiani; Nurlaila Intan Cahyani; Muhammad Ikhsan; Ismi Fauziah
Media Resonansi Pengabdian Masyarakat Vol 1, No 2 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat kapasitas pelaku usaha angkringan melalui integrasi antara rencana bisnis dan perencanaan strategis guna menciptakan keunggulan bersaing yang beretika. Pendampingan dilakukan untuk membantu pelaku usaha memahami penyusunan business plan yang sistematis, analisis lingkungan usaha, pengembangan strategi layanan, serta penerapan etika dalam operasional harian. Melalui wawancara, observasi, dan sesi diskusi, kegiatan ini mengidentifikasi sejumlah kebutuhan utama, yaitu peningkatan kualitas layanan, pengelolaan sumber daya, serta perencanaan bisnis yang lebih terarah. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku usaha mengenai strategi pengelolaan angkringan, penerapan etika layanan, serta kemampuan menyusun langkah pengembangan usaha secara lebih terstruktur. Program ini diharapkan dapat mendorong usaha angkringan menjadi lebih kompetitif, adaptif, dan dipercaya oleh konsumen melalui penerapan strategi yang terintegrasi dan berkelanjutan.Kata kunci : Business plan, Perencanaan Strategis, Etika Bisnis, Angkringan, Keunggulan Bersaing
Co-Authors Ismi Fauziah Muhammad Ikhsan Sella Rindiani