Ade Hoerul
Universitas Muhammadiyah Jakarta

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IMPLEMENTASI MANAJEMEN STRATEGIK MENGGUNAKAN ANALISIS SWOT SMP MUHAMMADIYAH 17 CIPUTAT Daffa Al Manfaluthi; Ade Hoerul; Harri Priadi Nugraha
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 1 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i1.649

Abstract

This study aims to analyze the implementation of strategic management through SWOT analysis at SMP Muhammadiyah 17 Ciputat. Strategic management is a systematic approach that integrates various management aspects to make strategic decisions effectively and efficiently. SWOT analysis serves as an essential tool to evaluate internal factors (strengths and weaknesses) and external factors (opportunities and threats) in formulating effective strategies. This research employed a qualitative descriptive method through field observations, in-depth interviews, and discussions with school officials conducted on October 30, 2025. The findings reveal that the school's main strength lies in its character development program and faith-building (IMTAQ) initiatives. However, challenges include declining student enrollment post-COVID-19, inadequate science laboratory management, and insufficient guidance counselors. Opportunities exist through tahfidz programs that can provide scholarship access, while threats emerge from competition with public schools employing unofficial admission practices. This study demonstrates that SWOT analysis-based strategic management is effective for evaluating and formulating school development strategies.Keywords : Strategic Management, SWOT analysis, school development, Islamic education, competitive advantage.
OPTIMALISASI DALAM MENINGKATKAN MINAT MASYARAKAT TERHADAP KEPEDULIAN KESEHATAN UNTUK BEROLAHRAGA DI RHINOS GYM Daffa Al Manfaluthi; Ade Hoerul; Harri Priadi Nugraha; Haikal Hersy Sainces; Athailah Wahid Ramadhan; Muhammad Fadli Amien
Media Resonansi Pengabdian Masyarakat Vol 1, No 2 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan minat masyarakat terhadap kesehatan dan kebugaran melalui optimalisasi promosi dan pelatihan di Rhinos Gym, Pamulang, Tangerang Selatan. Metode yang digunakan adalah observasi langsung yang dilaksanakan pada tanggal 26 November 2025. Program ini dirancang untuk mengatasi dua permasalahan utama yaitu rendahnya promosi melalui media digital dan kurangnya pengetahuan masyarakat sekitar tentang teknik berlatih yang benar. Kegiatan dilakukan melalui dua pendekatan: pertama, pembuatan akun Instagram dan e-flyer untuk mempromosikan Rhinos Gym di media sosial; kedua, penyelenggaraan pelatihan gratis bagi masyarakat sekitar yang mencakup pengenalan peralatan fitness, demonstrasi penggunaan alat yang benar, teknik pernapasan, dan pentingnya pemanasan. Hasil kegiatan menunjukkan respons positif dari masyarakat setempat, dengan meningkatnya kesadaran tentang pentingnya menjaga kesehatan dan kebugaran melalui olahraga. Kegiatan ini berhasil meningkatkan visibilitas Rhinos Gym di masyarakat serta memberikan pengetahuan praktis kepada member baru untuk berlatih dengan aman dan efektif.Kata Kunci : Rhinos Gym, pengabdian masyarakat, promosi digital, pelatihan fitness, kesehatan masyarakat, kebugaran.
PENCEMARAN LINGKUNGAN AKIBAT LIMBAH INDUSTRI: STUDI KASUS DI SEKITAR PT. X Ade Hoerul; Daffa Al Manfaluthi; Metha Nur Febriyani
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 1 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i2.668

Abstract

The study examined the pollutants caused by industrial waste at illegal waste disposal sites (tpa) that are run by pt. jaya real x estate in south tangattacked. By using descriptive qualitative methods through deep interviews with affected citizens, the study identifies the forms, effects and responses of people to the problem of pollution. Research indicates that people have been exposed to severe air and soil pollution since the landfall, marked by the strong stench of organic waste decay (methane, ammonia, hydrogen sulfide) and the buildup of nontreated inorganic waste such as styrofoam and foam. Health effects include respiratory problems and skin diseases among citizens. Though there have been several reports to local authorities (rt, rw, and district office), inadequate responses, showing weak environmental law enforcement. Although the landmine had been shut down a month before the study was made, pollutants still continued, showing the systemic failure of waste management and environmental monitoring. The study concluded that proper lack of permission (amdal, ukl/upl), lack of community participation, and inadequate corporate social responsibility have led to environmental injustice. It recommends increased environmental monitoring, transparent waste management systems, and ensuring public involvement in decision-making processes regarding environmental management.Keywords : environmental pollution, industrial waste, illegal landfill, public health, environmental justice