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All Journal Media Riset Bisnis Manajemen Akuntansi Media Resonansi Pengabdian Masyarakat
Wulan Rindyana Syafitri
Universitas Muhammadiyah Jakarta

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PENINGKATAN WAWASAN DAN JIWA KEWIRAUSAHAAN MAHASISWA MELALUI KOLABORASI ANTARA MAHASISWA DAN AUTO DETAILING SEBAGAI PRAKTISI USAHA Wulan Rindyana Syafitri; Nahya Astriana; Danish Zulfan Al fathan
Media Resonansi Pengabdian Masyarakat Vol 1, No 1 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrdimas.v1i1.294

Abstract

This article was conducted as part of the assignment of the Entrepreneurship Application course to provide students with a practical understanding of the business operational process directly. The focus was directed to the autodetailing business of a vehicle owned by an alumnus of the University of Muhammadiyah Jakarta. The methods used were observation, interviews and literature studies which included business models, challenges, marketing strategies, and financial management. This business is run with a B2C business model that is oriented towards direct service to consumers, using the Business Model Canvas (BMC) framework. The main challenge in the form of limited initial capital is overcome by disciplined management of daily income. Marketing strategies are carried out through social media, community, and word of mouth, while financial management is implemented by separating business and personal funds, and calculating HPP and BEP as the basis for business decisions. This observation provides real insight into the importance of implementing entrepreneurial strategies to build a business sustainably in the midst of business competition.Keywords: Entrepreneurship, Business Learning, Auto Detailing, Business Model Canvas
MAKNA KEPERCAYAAN KONSUMEN E-COMMERCE PERSPEKTIF EKONOMI ISLAM: STUDI FENOMENOLOGI KARANG TARUNA BOJONGSARI Wulan Rindyana Syafitri; Jaharuddin Jaharuddin
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 2 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i2.1027

Abstract

The rapid growth of e-commerce has significantly increased digital transactions across various segments of society, including young Muslim consumers. However, previous studies have generally emphasized consumer trust in technical aspects such as ratings, product quality, and platform security, while limited attention has been given to the meaning of trust from the perspective of Islamic economics. This study aims to analyze the meaning of consumer trust in e-commerce transactions based on the perspective of Islamic economics. This research employed a qualitative approach using a phenomenological method. The participants consisted of eight informants selected purposively, including seven members of Karang Taruna Bojongsari as the main informants and one business owner as the key informant. Data were collected through in-depth interviews and analyzed using thematic analysis assisted by NVivo 14 software. The findings reveal that consumer trust is not formed instantly, but develops through transaction experiences, social interactions, and evaluations of sellers’ ethical behavior. Values such as honesty, trustworthiness (amanah), transparency, and product halalness were found to be important factors in strengthening Muslim consumers’ trust. This study confirms that the implementation of Islamic economic values in e-commerce practices contributes to the creation of a more ethical and sustainable digital trade ecosystem.Keywords: Consumer trust, e-commerce, Islamic economics, amanah, phenomenology
Co-Authors Danish Zulfan Al fathan Jaharuddin Jaharuddin Nahya Astriana