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Yuli Widiana
Widya Mandala Surabaya Catholic University

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SOCIAL DEIXIS IN THE DIGITAL COMIC OF LORE OLYMPUS WEBTOON Shelby Rihadatul Huwaidah; Yuli Widiana
Humaniora Scientia Vol. 9 No. 2 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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Abstract

Social deixis is one of the pragmatics studies. The study of social deixis is also found in digital comics. Therefore, this research discusses the use of social deixis to identify the types of social deixis and their functions in the Lore Olympus Webtoon. This research is classified as qualitative descriptive research. All of the data of this research were taken from the conversations in the webtoon entitled Lore Olympus which contain social deixis. The result of this research shows that there are two main classifications of social deixis used in the Lore Olympus Webtoon namely relational social deixis and absolute social deixis. Relational social deixis includes four sub-classification types, 1) speaker and referent; 2) speaker and addressee; 3) speaker and bystander; 4) speaker and setting. Then, absolute social deixis consists of 1) authorized speaker; and 2) authorized recipient. Furthermore, the result of this study shows that there are three functions of social deixis namely to express politeness and respect, to express intimacy, and to identify authority. In general, understanding social deixis means learning more to show respect, and politeness between the speakers and the addressee by mentioning the specific title or call based on the context
SPEECH ACTS IN INDONESIAN AUTOMOTIVE ADVERTISEMENTS AND ITS FUNCTIONS IN PERSUADING THE CONSUMERS Gracia Cyntia Febe Yolanda; Yuli Widiana
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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This qualitative descriptive research analyzes the speech acts in automotive advertisements aired on Indonesian television from 2021 to 2022 and explores their functions. The study focuses on the types of speech acts prevalent in automotive advertisements and their roles in persuading consumers and achieving sales goals. Data were collected from automotive advertisements on television programs in Indonesia and classified into assertive, directive, expressive, and commissive speech acts. The functions of these speech act in Indonesian automotive advertisements were identified as demonstrating products with a positive image, persuading consumers to make purchases, developing emotional and entertaining appeals, and building trust among potential consumers. By employing appropriate speech acts, advertisers can effectively convey the benefits and attractiveness of their products to consumers, potentially increasing sales and achieving marketing success. The research findings reveal that commissive speech acts were the most frequently used in motorcycle advertisements, aiming to motivate immediate purchases by promising benefits or additional advantages. On the contrary,assertive speech acts were the least utilized in automotive advertisements on television because this type of  speech acts focuses more on conveying information or facts so it is less on persuading or influencing the behavior of the audience.This study sheds light on the dominance of commissive speech acts in Indonesian automotive advertisements and their significant role in influencing consumers by emphasizing the advantages and benefits of the promoted automotive products. Understanding and employing appropriate speech acts can greatly enhance marketing efforts in the automotive industry.
EXPRESSIVE SPEECH ACTS IN BLACKPINK INTERVIEWS ON AMERICAN TALK SHOWS Eunike Kyudasai Louis Bramajaya; Yuli Widiana
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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Comprehending the speech acts theory is crucial in communication. The aim of this research is to identify the types and to describe the function of expressive speech act in Blackpink interviews on American talk shows. This research is classified as qualitative descriptive research. The data of this research were words, phrases, and clauses that contain expressive speech acts found in the videos of Blackpink and the hosts in American talk shows that were published from 2019 to 2022. The technique of collecting data was conducted by transcribing the English subtitle of Blackpink interviews on American talk shows, classifying the type of expressive speech acts, and the last is coding the data. The result revealed that there were five types of expressive speech acts used by the hosts and Blackpink, such as apologizing, congratulating, praising, attitude, and thanking. Apologizing functions as a form of self-acceptance for a mistake that has been made. Furthermore, congratulating functions as a form of appreciation for someone's achievement while praising functions to make the person being praised feel comfortable and happy. Attitude functions to make the interlocutor understand what the speakers feel. Thanking functions to show gratitude and respond to statements made by the speaker. In general, expressive speech acts are used on the talk show to involve viewers’ emotions as a part of entertainment. Keywords: Pragmatics, Expressive Speech Acts, Talk Show, Expressive function
EXPRESSIVE SPEECH ACTS IN DHARMANN’S SERIAL Rawindra Sufix Diwyacitta; Yuli Widiana
Humaniora Scientia Vol. 10 No. 2 (2024)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/hs.v10i2.7335

Abstract

Comprehending the theory of speech acts is very important in communication because everyone needs to understand each other. Communication might involve a lot of interactions containing expressive speech acts, especially in the entertainment world. This research aims to identify the types of expressive speech acts and to describe the function of each type of expressive speech act in DharMann’s serial show on YouTube. This research is classified as qualitative descriptive research. The data of this research were utterances that contain expressive speech acts found in the DharMann’s channel videos. Collecting data was collected by transcribing the English subtitles of DharMann’s videos, classifying the type of expressive speech acts, and the last is coding the data. Furthermore, the data analysis technique was based on Kreidler’s (2013) classification of expressive speech acts. The collected data were classified based on the types of expressive speech acts. After that, the functions of each type were described based on the pragmatics contexts. The result described the five types of expressive speech acts used by the characters from DharMann’s videos, such as attitude, apologizing, praising, thanking, and congratulating. Attitude functions to make the interlocutor understand what the speakers feel. Apologizing functions as a form of self-acceptance for a mistake that has been made. Furthermore, praising functions to make the person being praised feel comfortable and happy while thanking functions to show gratitude and respond to statements made by the speaker. Then, congratulation functions as a form of appreciation for someone's achievement. The most dominant type of expressive speech act was attitude. This fact strengthens the theory which states that expressive speech acts are used to express feelings related to psychological conditions. Congratulating is rarely found because the contexts related to one’s achievement are limited. Through expressive speech acts, the speaker's sincerity is conveyed so that the listener can believe in what the speaker has said. In general, expressive speech acts are used on the serial show to trigger viewers’ emotions as a part of entertainment.
Co-Authors Eunike Kyudasai Louis Bramajaya Gracia Cyntia Febe Yolanda Rawindra Sufix Diwyacitta Shelby Rihadatul Huwaidah