Christina Maya Iriana Sari
Catholic University of Widya Mandala Madiun

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HYPERBOLE IN TELEVISON ADVERTISEMENTS Christina Maya Iriana Sari; Johan Kristanto
Humaniora Scientia Vol 02, September 2017
Publisher : Universitas Katolik Widya Mandala Surabaya

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Hyperbole employs a sharp-witter arrangement of words, images or meanings, meant to produce a specific effect on an audience. This paper focuses on hyperbole in television advertisement. The aims is to know the kinds of hyperbole used in television advertisement and to discuss the purposes of using hyperboles in television advertisement. This research uses descriptive method which involves the following steps: collecting, classifying, and analyzing the data.This study presents only two types of hyperbole. Referential equivalent method is used to determine the kinds of hyperboles in television advertisement. Meanwhile, pragmatic equivalent method is used to analyze the purpose of of using hyperboles in television advertisement. The first is visual hyperbole and the second is verbal hyperbole. The purposes of using hyperboles in television advertisement are to exaggerate the ideas that need stress, to add an amusing effect in the text, and to grab the attention or to attract the customer. Keywords : hyperbole, advertisement, visual, verbal
An Analysis of Apology as a Politeness Strategy Expressed by the Characters in the Film “Princess Diaries 2” (A Sociopragmatic Approach) Christina Maya Iriana Sari
Humaniora Scientia Vol. 2 No. 01 (2015)
Publisher : Universitas Katolik Widya Mandala Surabaya

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This research was conducted to find out the kinds of offenses motivating the characters to express apologies in the film entitled “Princess Diaries 2”, to know how the characters express their apologies and  to reveal why the characters use the ways to express apologies as a politeness strategy. The phenomena of verbal (words or utterances), non-verbal actions supporting apologies and intonation in apologizing expressed by the characters in the film entitled “Princess Diaries 2” are taken as the samples. There are six kinds of offences found in the film “Princess Diaries 2” that motivate the characters to express apologies. They are deception, infringement on possession, infringements on talk, instances of inconvenience, social behavior offences, and infringement on time. The addresser performs apologies with simple or complex form. The apology strategies appearing in the data are direct apology (expression of regret and request of forgiveness), acknowledgment, expression of lack of intend, self-deficiency and expression of embarrassment, giving explanation or account, minimizing the degree of the offence, expression of  concern to the offended, promise of forbearance and offer of repair. Furthermore, the addressers also express their apology with direct or indirect apology. Apology can also be perceived as positive politeness strategy since there is an expression of concern to the offended. Tone of voice and facial expression also support the performance of the act of apologizing expressed by the characters. Keywords: apologies, politeness, sociopragmatic