Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Applied Digital Business Management
Intan Tamara Febrinzky
Universitas Sultan Ageng Tirtayasa

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Work-Life Balance in the Hybrid Working Model: A Systematic Literature Review Intan Tamara Febrinzky
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/s560rc82

Abstract

One of the impacts that arose after the pandemic is hybrid working. Hybrid working describes an individual's ability to work remotely or not be present in the office environment. This has also become one of the drivers for the work-life balance campaign. The methods used are literature review and books. With a source limit of a maximum of 5 years back, but exceptions will be made if the data is considered important. The results of this review are significant and can provide input and mitigation for companies so that hybrid working brings more benefits than drawbacks by imposing additional burdens on employees. 
Do Marketing Events Matter to Capital Markets? Evidence from the Indonesian Telecommunications Industry Zulfikar Fauzi; Hylman Jatmiko Nur Wicaksana; Intan Tamara Febrinzky; Faisal Akbar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/ary5wn16

Abstract

This study aims to analyze capital market reactions to large-scale national event marketing in the telecommunications service industry in Indonesia. Event marketing is considered a form of non-financial information that may be reflected in stock price movements. This research employs a quantitative approach using an event study methodology, focusing on PT Telkom Indonesia Tbk (TLKM) and PT Indosat Ooredoo Hutchison Tbk (ISAT) over the period of 2022–2024. The data consist of daily stock prices (market price open) and event marketing dates obtained from official company sources and media reports. The analysis is conducted using a simple regression model with a dummy variable to distinguish between event days and non-event days within the observation window. The results indicate that event marketing does not have a significant effect on stock market price open. Furthermore, no significant differences are found between stock prices on event days and non-event days. These findings suggest that event marketing is not perceived as sufficiently strong information to influence capital market reactions in the short term. This study contributes to the literature by extending the understanding of the role of non-financial information in capital markets, particularly in the context of service industries in emerging economies.
Co-Authors Faisal Akbar Hylman Jatmiko Nur Wicaksana Zulfikar Fauzi