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All Journal AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia Journal of Applied Digital Business Management
Intan Tamara Febrinzky
Universitas Sultan Ageng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Work-Life Balance in the Hybrid Working Model: A Systematic Literature Review Intan Tamara Febrinzky
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/s560rc82

Abstract

One of the impacts that arose after the pandemic is hybrid working. Hybrid working describes an individual's ability to work remotely or not be present in the office environment. This has also become one of the drivers for the work-life balance campaign. The methods used are literature review and books. With a source limit of a maximum of 5 years back, but exceptions will be made if the data is considered important. The results of this review are significant and can provide input and mitigation for companies so that hybrid working brings more benefits than drawbacks by imposing additional burdens on employees. 
Do Marketing Events Matter to Capital Markets? Evidence from the Indonesian Telecommunications Industry Zulfikar Fauzi; Hylman Jatmiko Nur Wicaksana; Intan Tamara Febrinzky; Faisal Akbar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/ary5wn16

Abstract

This study aims to analyze capital market reactions to large-scale national event marketing in the telecommunications service industry in Indonesia. Event marketing is considered a form of non-financial information that may be reflected in stock price movements. This research employs a quantitative approach using an event study methodology, focusing on PT Telkom Indonesia Tbk (TLKM) and PT Indosat Ooredoo Hutchison Tbk (ISAT) over the period of 2022–2024. The data consist of daily stock prices (market price open) and event marketing dates obtained from official company sources and media reports. The analysis is conducted using a simple regression model with a dummy variable to distinguish between event days and non-event days within the observation window. The results indicate that event marketing does not have a significant effect on stock market price open. Furthermore, no significant differences are found between stock prices on event days and non-event days. These findings suggest that event marketing is not perceived as sufficiently strong information to influence capital market reactions in the short term. This study contributes to the literature by extending the understanding of the role of non-financial information in capital markets, particularly in the context of service industries in emerging economies.
Generasi Z dalam Organizatinal Behavior: A Systematic Literature Review Intan Tamara Febrinzky
AGILITY: Jurnal Lentera Manajemen Sumber Daya Manusia Vol 4 No 01 (2025): Februari 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmsdm.v4i01.1155

Abstract

Pergeseran komposisi angkatan kerja global dalam satu decade terakhir ini mendorong peningkatan perhatian secara akademik khususnya pada karakteristik Generasi Z pada organisasi. Gen Z sangat menghargai fleksibilitas kerja, work-life balance, dan pekerjaan yang bermakna. Dimana hal tersebut menjadi faktor yang menyebabkan motivasi serta menimbulkan engagement bagi karyawan agar tetap bertahan disuatu organisasi. Kebaruan penelitian ini terletak pada integrasi perspektif lintas disiplin yang meliputi perilaku organisasi, manajemen sumber daya manusia dan budaya kerja yang selama ini dikaji secara parsial, serta pada perumusan model konseptual sintesis yang menjelaskan mekanisme perubahan perilaku organisasi yang dipicu oleh karakteristik yang dimiliki oleh Generasi Z. Penelitian ini menggunakan pendekatan systematic literature review untuk melihat dan mengkaji lebih dalam tentang penelitian terdahulu. Tahapan dimulai dari identifikasi, penyaringan, dan kelayakan artikel dari basis data dalam rentang tahun 2015–2025. Analisis dilakukan melalui thematic synthesis dan content analysis untuk mengidentifikasi pola, determinan, serta dampak perilaku Generasi Z terhadap dinamika organisasi. Hasil yang didapat menunjukan bahwa banyak artikel yang menyebutkan bahwa organizational behavior, motivation dan leadership mempengaruhi tingkat engagement pada Gen Z. Selain itu, juga menghasilkan model sintesis konseptual yang menjelaskan mekanisme Generasi Z sebagai agen perubahan perilaku organisasi dan memberikan implikasi praktis bagi organisasi dalam menyesuaikan praktik manajemen agar lebih fleksibel, adaptif, dan sesuai dengan karakteristik Generasi Z.
Co-Authors Faisal Akbar Hylman Jatmiko Nur Wicaksana Zulfikar Fauzi