Asep Iwan Setiawan
Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia

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Corporate Da’wa Based on Spiritual Capital: Internalizing the Concept of Ihsan in Corporate Work Culture in Indonesia Abdul Mujib; Ridwan Rustandi; Asep Iwan Setiawan
Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Vol. 21 No. 1: June 2025
Publisher : Fakultas Studi Islam dan Peradaban, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/afkaruna.v21i1.26800

Abstract

This research analyzed the internalization of the Islamic concept of ihsan as a form of social capital integrated into corporate work culture to strengthen leadership competencies and human resource development. The focus is on implementing spirituality in work culture and identifying institutional da'wa values embedded in management practices. Using a constructivist paradigm and a qualitative case study method, this research explored ihsan within the work culture practiced by the Human Capital Division's Sub-Division of Spiritual Capital Management at PT Telkom. Data was collected through observations, interviews, and document analysis concerning corporate da'wa activities aligned with the spiritual capital approach. The findings revealed a spiritually driven work culture reflected in "The Telkom Way" operationalized through three foundational elements: philosophy, principles, and practices (3P). The work culture serves as spiritual capital, measurably impacting organizational performance through enhanced service quality metrics and employee satisfaction through improved workplace spiritual well-being assessments. The concept of ihsan is strongly related to the "Always the Best" work ethic promoted within the company, emphasizing excellence in service as a form of devotion, benefiting individuals, teams, and society. From a corporate da'wa perspective, "The Telkom Way" represents integrating Islamic values into the modern business context. The core philosophy of ihsan, embodied in the "Always the Best" principle, manifests Islamic teachings on excellence and integrity in professional conduct. This research contributes to the development of institutional da'wa perspectives as a foundational value influencing the corporate culture of major Indonesian organizations, while also analyzing the synergy between spirituality and business practices in a Muslim-majority context through quantifiable evidence of improved organizational outcomes and employee well-being indicators.
DRAMATURGI PRESENTASI DIRI DAN OTORITAS DAKWAH DIGITAL DI JAWA BARAT;: Living Qur’an dan Hadis di Status WhatsApp Tokoh Mathla’ul Anwar Pandeglang-Banten, Jawa Barat Asep Iwan Setiawan; Rohmanur Aziz; Hery Saparudin; Ridwan Rustandi
PAPPASANG Vol. 8 No. 1 (2026): Pappasang
Publisher : STAIN Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/jiat.v8i1.2164

Abstract

This article analyses WhatsApp Status as an arena for the living Qur’an and living hadith, and as a medium of digital da’wah among figures of Mathla’ul Anwar in West Java and Banten. Using a qualitative approach that combined the living Qur’an, living hadith, and Goffman’s dramaturgical theory, data were collected through non-participant observation, in-depth interviews with 15 informants, and documentation from January to March 2026. Four patterns of scriptural reception are identified: textual-normative, reflective-contextual, documentary-performative, and identity-organizational. WhatsApp Status functions as a semi-private da’wah stage where Qur’anic verses, hadith fragments, and organizational symbols are managed through deliberate self-presentation strategies. Digital da’wah authority is built through consistency, trust, and relational closeness within jamaah networks rather than virality. This study extends the living Qur’an and living hadith framework into digital semi-private spaces, demonstrating that scriptural reception is simultaneously performative, relational, and organizational.