Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Arthatama: Journal of Business Management and Accounting
Bias Bianglala
Universitas Mercu Buana Yogyakarta, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Green Knowledge Sharing, Green Innovation, and Green Creativity on the Competitive Advantage of Green MSMEs Bias Bianglala; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 10 No. 1 (2026)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/art.10.1.2026.1418

Abstract

The increasing environmental concerns and the demand for sustainable business practices have encouraged green MSMEs to develop strategies that support long-term competitiveness. This study aims to analyze the influence of green knowledge sharing, green innovation, and green creativity on the competitive advantage of Green MSMEs in the Special Region of Yogyakarta. The sample in this study is 100 respondents who are owners or managers of green MSMEs in the Special Region of Yogyakarta, which were determined using purposive sampling techniques. The analysis method used in this study is multiple linear regression analysis. The results show that green knowledge sharing, green innovation, and green creativity have positive and significant effects on the competitive advantage of green MSMEs in the Special Region of Yogyakarta. This study concludes that green knowledge sharing, innovation, and creativity play important roles in strengthening the competitive advantage of green MSMEs. The contribution of this study provides practical insights for green MSMEs to improve sustainable business strategies and supports the development of green entrepreneurship.
Co-Authors Audita Nuvriasari