Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Kreator
Jonathan Pehulisa Marbun
Unknown Affiliation
Education Engineering Industrial & Manufacturing Engineering Physics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Designing Instagram Visual Content Templates to Strengthen Brand Identity Jonathan Pehulisa Marbun
Kreator Vol. 13 No. 1 (2026): Kreator
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/kreator.v13i1.1912

Abstract

The development of information and communication technology has driven a significant transformation in marketing strategies, with social media, particularly Instagram emerging as one of the main platforms for building brand identity. This study aims to examine the design of Instagram visual content templates that play a role in strengthening brand image and character in the digital space. Using a qualitative descriptive approach and a literature review method, this research seeks to provide a comprehensive understanding of visual content design strategies. The findings indicate that effective visual content design requires consistency in the use of design elements such as color, typography, layout, and communication tone. Furthermore, six key steps are essential in content development, starting from theme selection, content conversion strategies, to performance evaluation. In conclusion, the application of consistent and strategic visual content template design can strengthen brand identity, enhance consumer trust, and expand marketing reach in the digital era.
Co-Authors