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All Journal Jurnal Siber Multi Disiplin
Rivaldy Maulana Putra
Universitas Swadaya Gunung Jati, Kota Cirebon, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Stereotypical Barbaric Mobile Legends Streamers on Viewer Behavior: A Case Study of The Youtube Channel “Bang Pascol” Rivaldy Maulana Putra; Khaerudin Imawan; Welly Wihayati
Jurnal Siber Multi Disiplin Vol. 4 No. 1 (2026): Jurnal Siber Multi Disiplin (April - Juni 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v4i1.858

Abstract

The rise of digital media, particularly YouTube, has given rise to new communication patterns that are widely embraced by the younger generation. Among Generation Z, the use of coarse or expressive language is often considered normal, especially in live-streamed gaming content that allows for direct interaction between streamers and viewers. This study aims to analyze how viewers interpret the Barbaric stereotype in live streams presented by Bang Pascol, both in digital communication and in everyday life. Using a qualitative case study approach through content observation, comment analysis, and interviews with Bang Pascol’s viewers and viewers of other streamers as a comparison, the results show that the Barbaric stereotype is interpreted in diverse ways. Some viewers accept it as entertainment and part of the streamer’s identity, while others are critical because this communication style can influence communication behavior, particularly among teenagers and children.
Co-Authors Khaerudin Imawan Welly Wihayati