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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat Journal of Management and Business
Nuril Huda
Universitas Lambung Mangkurat, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Penguatan Identitas Kain Sasirangan Melalui Diversifikasi Motif Kontemporer dan Transformasi Pemasaran Digital Siti Aliyati Albushairi; Ahmad Ahmad; Riza Firdaus; Nuril Huda; R.Roro Yulianti P; Abdurrahman Sadikin; Iqbal Maulana Huda; Chairul Saleh
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i2.6050

Abstract

Sasirangan cloth is a cultural heritage of Banjarmasin City, possessing historical, philosophical, and economic value as a leading product of the craft sub-sector. However, the development of the modern fashion industry and digital transformation has caused MSMEs producing sasirangan cloth to face various challenges, particularly in motif innovation, business management, and digital marketing. Sasirangan products are still dominated by traditional motifs, making them less attractive to the younger generation, who tend to prefer contemporary designs and digital media-based promotions. Furthermore, limited digital literacy and the suboptimal use of social media and marketplaces have resulted in low product competitiveness in an increasingly competitive market. This Community Service Program (PkM) aims to strengthen the identity of sasirangan cloth through contemporary motif diversification and digital marketing transformation to increase the competitiveness of MSME artisans in Banjarmasin City. The implementation method is carried out through stages of socialization and training. Key activities include promoting the use of websites for MSME product marketing and training in Artificial Intelligence (AI)-based motif design. This program has resulted in innovative contemporary sasirangan motifs that maintain the philosophical values ​​of local culture, increased artisan capacity in business management and digital marketing, and developed a website for product promotion and branding. With this program, it is hoped that MSMEs producing sasirangan cloth will be able to increase product visibility, expand market reach, and strengthen the sustainability of the local wisdom-based creative economy in Banjarmasin City.  
Analisis Penerapan Technology Acceptance Model (TAM) dan Gamification sebagai Variabel Moderasi terhadap Intention to Use pada Aplikasi Shopee dalam Fitur Shopee Games di Banjarmasin Muhammad Ramadhani; Nuril Huda
Journal of Management and Business Vol. 1 No. 1 Februari (2025): Journal of Management and Business
Publisher : Universitas Lambung Mangkurat

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Usefulness terhadap Intention to Use pada aplikasi Shopee, Pengaruh Perceived Ease of Use terhadap Intention to Use pada aplikasi Shopee, Pengaruh Gamification sebagai moderasi hubungan antara variabel Perceived Usefulness terhadap Intention to Use aplikasi Shopee, dan Pengaruh Gamification sebagai moderasi hubungan antara variabel Perceived Ease of Use terhadap Intention to Use aplikasi Shopee. Penelitian ini menggunakan metode kuantitatif dan data dikumpulkan melalui kuesioner yang dibagikan secara melalui Google Form secara online. Populasi pada penelitian ini yaitu pengguna yang mengetahui fitur Shopee Games. Metode pengambilan purposive sampling digunakan untuk pengambilan sampel sebanyak 140 responden dengan kriteria: pengguna yang berdomisili di Banjarmasin, yang mengetahui adanya fitur Shopee Games pada Aplikasi Shopee dan berusia di atas 17 tahun. Data yang diteliti dianalisis menggunakan pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Perceived Usefulness terprediksi berpengaruh positif terhadap Intention to Use pada pengguna aplikasi Shopee, Perceived Ease of Use terprediksi berpengaruh positif terhadap Intention to Use pada pengguna aplikasi Shopee, Gamification sebagai variabel moderasi terprediksi memperlemah pengaruh Perceived Usefulness
Co-Authors Abdurrahman Sadikin Ahmad Ahmad Chairul Saleh Iqbal Maulana Huda Muhammad Ramadhani R.Roro Yulianti P Riza Firdaus Siti Aliyati Albushairi