Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Economic, Business & Accounting Research Journal of Entrepreneurial Economics
Nissa Ghulma Ratnasari
Department of Management, Faculty of Economics and Business, Universitas Indonesia, Depok, West Java 16424
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Factors influencing online return intention mediated by post-purchase dissonance: A study of shopee users during double-date promotional campaigns Elmyana Fatikhasari; Nissa Ghulma Ratnasari
Journal of Economic, Business & Accounting Research Vol. 4 No. 1: (July) 2026
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v4i1.2026.3702

Abstract

Background: High-intensity promotional campaigns like "double-date" sales have significantly increased product returns in e-commerce, posing logistical and environmental challenges. This study examines the drivers of Online Return Intention (ORI) among Shopee users in Java Island, Indonesia. Methods: Using a quantitative approach, data were collected from 163 respondents in Java via purposive sampling. Hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the proposed research hypotheses and examine the indirect path relationships. Findings: Results indicate that information overload and impulsive buying do not directly influence online return intention but have a significant indirect effect through post-purchase dissonance mediation. Surprisingly, electronic word-of-mouth and perceived environmental efficacy do not significantly impact online return intentions in this context. Conclusion: Psychological discomfort is the primary driver of online return intention. However, the study identifies that complex return procedures and administrative burdens often discourage consumers from executing returns, despite high dissonance levels. E-retailers should focus on reducing information complexity to minimize post-purchase regret. Novelty/Originality of this article: The research identifies procedural barriers as a decisive factor that disrupts the transition from intention to action, providing a localized refinement of the SOR model within the context of Indonesia’s developing e-commerce landscape.
The influence of hedonic shopping motivation on online shopping addiction: A study of the mediating role of exposure to marketing stimuli Adika Yudhistira; Nissa Ghulma Ratnasari
Journal of Entrepreneurial Economics Vol. 3 No. 2: August (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v3i2.2026.3749

Abstract

Background: The rapid growth of e-commerce has increased online shopping in Indonesia, but excessive shopping may develop into online shopping addiction (OSA). Previous research has mainly examined OSA from psychological perspectives, while the roles of hedonic shopping motivation, marketing stimuli, and shopping frequency remain less integrated. This study examines the effect of hedonic shopping motivation on OSA and the mediating roles of exposure to marketing stimuli and online shopping frequency based on Uses and Gratifications Theory. Methods: A cross-sectional survey was conducted among adult online consumers residing on Java, Indonesia. Of 223 responses collected through an online questionnaire, 160 valid responses remained after data cleaning. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 and 5,000 bootstrap subsamples. Findings: Hedonic shopping motivation significantly and positively affected OSA. Exposure to marketing stimuli significantly mediated this relationship, as did online shopping frequency. However, sequential mediation through exposure to marketing stimuli and online shopping frequency was not significant. Conclusion: Hedonic shopping motivation contributes to OSA directly and through marketing exposure and shopping frequency. The findings highlight the importance of considering both internal motivations and external marketing stimuli in understanding problematic online shopping behavior. Novelty/Originality of this article: This study integrates hedonic shopping motivation, marketing stimuli, and online shopping frequency into a mediation model of OSA within the Uses and Gratifications Theory framework among adult online consumers in Java, Indonesia.
Co-Authors Adika Yudhistira Elmyana Fatikhasari