Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Dinamika Ekonomi Syariah Gudang Jurnal Pengabdian Masyarakat
Ridlwan Muttaqin
Universitas Indonesia Membangun Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pendampingan Penyusunan Strategi Pengembangan Usaha UMKM Kedai TBB Berbasis SWOT dan QSPM Ayu Lestari; Tiesha Lestari Anggraeni; Eriska Patrisia; Siti Rahmawati; Cahya Erika Dwi Nurraini Puteri; Lisma Ramdania Putri; Ridlwan Muttaqin
Gudang Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): GJPM - Juli
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v4i2.2165

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada UMKM Kedai Tahu Bakso Batununggal (Kedai TBB) di Kota Bandung yang menghadapi beberapa permasalahan, antara lain pelayanan yang belum optimal, branding yang masih fokus pada produk tahu bakso, serta perlunya strategi pengembangan usaha untuk meningkatkan daya saing. Kegiatan ini bertujuan membantu mitra dalam mengidentifikasi kondisi internal dan eksternal usaha serta merumuskan strategi pengembangan yang sesuai. Metode yang digunakan adalah pendampingan partisipatif melalui observasi, wawancara, dokumentasi, serta analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan Quantitative Strategic Planning Matrix (QSPM). Hasil analisis menunjukkan bahwa Kedai TBB memiliki skor Internal Factor Evaluation (IFE) sebesar 2,93 dan External Factor Evaluation (EFE) sebesar 2,90 sehingga berada pada posisi Growth Stability dalam Matriks Internal-External. Berdasarkan hasil QSPM, strategi penetrasi pasar memperoleh nilai Total Attractiveness Score (TAS) tertinggi sebesar 6,99 dibandingkan strategi pengembangan pasar (5,32) dan pengembangan produk (4,91). Oleh karena itu, strategi penetrasi pasar direkomendasikan melalui penguatan pemasaran digital, optimalisasi platform online, serta peningkatan kualitas pelayanan guna mendukung pertumbuhan usaha yang berkelanjutan.
GREEN BUSINESS CANVAS: KIOSCHEBIBIT'S ENTREPRENEURIAL STRATEGY IN PLANT SEEDLING SUPPLY Yuni Arianti; Ridlwan Muttaqin
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1619

Abstract

This paper focuses on formulating development strategies for Kioschebibit using the Business Model Canvas (BMC) approach alongside a SWOT analysis. The goal is to strengthen its competitive positioning and support long-term sustainability in the increasingly dynamic agribusiness sector. Kioschebibit is a micro-enterprise focused on providing plant seedlings, with strong growth potential driven by rising urban farming trends and increased environmental awareness. This research employs a qualitative descriptive method through a case study, utilizing data collection techniques such as observation, interviews, and documentation. The analysis reveals that Kioschebibit’s main strengths lie in its product variety, competitive pricing, and use of social media for marketing. However, challenges remain in distribution reach and digital marketing execution. External opportunities such as gardening trends and green initiatives present substantial growth potential, although threats like extreme weather and raw material fluctuations must be addressed. By integrating BMC and SWOT frameworks, this study proposes an adaptive and data-driven entrepreneurship strategy as a foundation for sustainable business development.
Co-Authors Ayu Lestari Cahya Erika Dwi Nurraini Puteri Eriska Patrisia Lisma Ramdania Putri Siti Rahmawati Tiesha Lestari Anggraeni Yuni Arianti