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All Journal Jurnal Dinamika Ekonomi Syariah Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Ridlwan Muttaqin
Universitas Indonesia Membangun Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Penyusunan Strategi Pengembangan Usaha UMKM Kedai TBB Berbasis SWOT dan QSPM Ayu Lestari; Tiesha Lestari Anggraeni; Eriska Patrisia; Siti Rahmawati; Cahya Erika Dwi Nurraini Puteri; Lisma Ramdania Putri; Ridlwan Muttaqin
Gudang Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): GJPM - Juli
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v4i2.2165

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada UMKM Kedai Tahu Bakso Batununggal (Kedai TBB) di Kota Bandung yang menghadapi beberapa permasalahan, antara lain pelayanan yang belum optimal, branding yang masih fokus pada produk tahu bakso, serta perlunya strategi pengembangan usaha untuk meningkatkan daya saing. Kegiatan ini bertujuan membantu mitra dalam mengidentifikasi kondisi internal dan eksternal usaha serta merumuskan strategi pengembangan yang sesuai. Metode yang digunakan adalah pendampingan partisipatif melalui observasi, wawancara, dokumentasi, serta analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan Quantitative Strategic Planning Matrix (QSPM). Hasil analisis menunjukkan bahwa Kedai TBB memiliki skor Internal Factor Evaluation (IFE) sebesar 2,93 dan External Factor Evaluation (EFE) sebesar 2,90 sehingga berada pada posisi Growth Stability dalam Matriks Internal-External. Berdasarkan hasil QSPM, strategi penetrasi pasar memperoleh nilai Total Attractiveness Score (TAS) tertinggi sebesar 6,99 dibandingkan strategi pengembangan pasar (5,32) dan pengembangan produk (4,91). Oleh karena itu, strategi penetrasi pasar direkomendasikan melalui penguatan pemasaran digital, optimalisasi platform online, serta peningkatan kualitas pelayanan guna mendukung pertumbuhan usaha yang berkelanjutan.
GREEN BUSINESS CANVAS: KIOSCHEBIBIT'S ENTREPRENEURIAL STRATEGY IN PLANT SEEDLING SUPPLY Yuni Arianti; Ridlwan Muttaqin
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1619

Abstract

This paper focuses on formulating development strategies for Kioschebibit using the Business Model Canvas (BMC) approach alongside a SWOT analysis. The goal is to strengthen its competitive positioning and support long-term sustainability in the increasingly dynamic agribusiness sector. Kioschebibit is a micro-enterprise focused on providing plant seedlings, with strong growth potential driven by rising urban farming trends and increased environmental awareness. This research employs a qualitative descriptive method through a case study, utilizing data collection techniques such as observation, interviews, and documentation. The analysis reveals that Kioschebibit’s main strengths lie in its product variety, competitive pricing, and use of social media for marketing. However, challenges remain in distribution reach and digital marketing execution. External opportunities such as gardening trends and green initiatives present substantial growth potential, although threats like extreme weather and raw material fluctuations must be addressed. By integrating BMC and SWOT frameworks, this study proposes an adaptive and data-driven entrepreneurship strategy as a foundation for sustainable business development.
Pengaruh Kualitas Produk, Brand Image, dan Online Customer Review terhadap Kepuasan Konsumen McDonald’s Kopo Mas Bandung Camila Aulia Rahma; Palupi Permata Rahmi; Ridlwan Muttaqin; Acep Dimmy Zulfiansyah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7667

Abstract

Consumer satisfaction in the fast-food industry is shaped not only by the products offered but also by brand perception and customer information circulated through digital platforms. This study examines the effect of product quality, brand image, and online customer review on consumer satisfaction at McDonald’s Kopo Mas Bandung. A quantitative approach was applied using descriptive and verificative methods. The data were collected through questionnaires distributed to 52 respondents who had purchased or experienced McDonald’s Kopo Mas Bandung. The responses were measured using a five-point Likert scale and processed with SPSS through validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, partial test, simultaneous test, and coefficient of determination. The results indicate that product quality and brand image do not have a significant partial effect on consumer satisfaction. In contrast, online customer review has a significant effect. Simultaneously, product quality, brand image, and online customer review significantly influence consumer satisfaction. The R Square value of 0.254 shows that the three variables explain 25.4% of consumer satisfaction, while the remaining percentage is influenced by other factors outside the model. These findings indicate that managing digital customer reviews is important in strengthening consumer satisfaction.
Co-Authors Acep Dimmy Zulfiansyah Ayu Lestari Cahya Erika Dwi Nurraini Puteri Camila Aulia Rahma Eriska Patrisia Lisma Ramdania Putri Palupi Permata Rahmi Siti Rahmawati Tiesha Lestari Anggraeni Yuni Arianti