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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Agung Slamet Sukardi
Universitas Islam Negeri Sunan Kudus
Religion Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences

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Role of Halal Digital Ecosystem and Msmes Strengthening in Jepara Toward Sustainable Economy in Industry 4.0 Niswatin Nada; Agung Slamet Sukardi
Dinar : Jurnal Ekonomi dan Keuangan Islam Vol 13, No 1: Januari 2026
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/dinar.v13i1.33631

Abstract

This study examines the low level of digital literacy and limited understanding of halal certification among MSMEs in Jepara Regency and how this affects their ability to effectively utilizehalal certification in the digital era. This issue is highlighted by the low level of knowledge and use of halal certification among MSMEs in Jepara, both in understanding the certification process and in using it as a business development strategy.   The findings indicate that government initiatives to promote digital transformation and halal certification have not yet been fully effective due to limited digital skills, inadequate human resources, and continued reliance on manual processes. Advances in Industry 4.0 technology and digital marketing have created opportunities for small and medium sized enterprises (SMEs) to increase their competitiveness and expand their market reach however, in practice, small businesses still face several challenges, particularly limited business funding, high halal certification costs, and difficulties in product packaging. The study also shows that collaboration among public institutions, certification facilitators, cooperatives, and MSMEs actors has strong potential to build an integrated digital halal ecosystem that supports business sustainability and regional economic development. This research provides a conceptual framework linking digital capability, certification readiness, and institutional collaboration as key drivers of MSMEs competitiveness. This framework provides a practical contribution to Jepara Regency in developing a digital based halal ecosystem strengthening strategy to enhance MSMEs competitiveness and market access.
Optimalisasi Branding UMKM Kripik Singkong Lancar Mandiri di Jepara Melalui Logo dan Kemasan Produk Maulana Hilal Fakhri; Anggi Mariana Bakhtriani; Agung Slamet Sukardi
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 8 No 2 (2026): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v8i2.1869

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) Keripik Singkong Lancar Mandiri di Desa Dongos, Kecamatan Kedung, Kabupaten Jepara menghadapi permasalahan pada identitas visual produk berupa logo dan kemasan yang belum mampu merepresentasikan identitas merek secara optimal, sehingga berdampak pada rendahnya daya tarik dan kepercayaan konsumen. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan branding UMKM melalui pendampingan desain logo dan kemasan yang lebih inovatif. Metode yang digunakan adalah pendekatan partisipatif yang melibatkan pelaku usaha secara aktif dalam tahapan observasi, perencanaan, pengembangan desain, implementasi, dan sosialisasi branding. Proses pendampingan dilakukan melalui diskusi, perancangan desain secara bertahap, serta penerapan langsung pada produk UMKM. Hasil kegiatan menunjukkan adanya peningkatan kualitas identitas visual produk, ditandai dengan logo yang lebih modern, kemasan yang lebih informatif, serta peningkatan profesionalitas tampilan produk. Perubahan tersebut turut meningkatkan kepercayaan dan minat beli konsumen terhadap produk UMKM. Kegiatan sosialisasi juga meningkatkan pemahaman pelaku usaha mengenai pentingnya branding sebagai strategi pemasaran. Secara keseluruhan, kegiatan ini menunjukkan bahwa penguatan branding melalui desain logo dan kemasan dapat meningkatkan nilai tambah produk serta memperkuat daya saing UMKM di tengah persaingan pasar yang semakin kompetitif.
Co-Authors Anggi Mariana Bakhtriani Maulana Hilal Fakhri Niswatin Nada