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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKOBIMA Ekonomi Bisnis dan Manajemen
Helviani Rifdah Nazwa
Universitas Garut
Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Kualitas Produk Terhadap Keputusan Pembelian: Kepercayaan Sebagai Variabel Mediasi (Studi Kasus Eyeshadow Pinkflash) Helviani Rifdah Nazwa; Rahyuniati Setiawan; Wufron
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2972

Abstract

This study uses a case study of Pinkflash Eyeshadow in the Indonesian market to assess the influence of product quality on consumer purchase decisions by looking at trust mediation. Using primary data gathered from a survey of 189 respondents who had performed one transaction, this study employs an expsplanatory quantitative methodology. The data was analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings demonstrated that product quality had a favorable and significant impact on purchasing decisions. Furthermore, high-quality products significantly increase consumer trust, which has a significant impact on purchasing decisions. Mediation testing indicates that consumer trust plays a role in mediating the relationship between product quality and purchasing decisions. This suggests that Effectiveness product quality in facilitating transactions is not only determined by product specifications, but also through product's ability to foster consumer trust. This study offers theoretical contributions to enhance the integration of consumer behavior and marketing perspectives, as well as practical implications for businesses in developing product strategies focused on maintaining a positive reputation and fostering trust.
Analisis Faktor-Faktor Yang Mempengaruhi Keberlanjutan Usaha Umkm Bakso Ciwang Mang Ono Kabupaten Garut Jihan Al Mahera; Helviani Rifdah Nazwa; Rinda Sekar Arum; Sofi Fadhilah Soliha; Nazwa Kameliah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6339

Abstract

The rapid growth of the culinary industry in Garut Regency, particularly within the Micro, Small, and Medium Enterprises (MSMEs) sector, has intensified competition and increased the need for businesses to maintain long-term sustainability. One notable phenomenon is the rising popularity of the MSME Bakso Ciwang Mang Ono, which went viral on social media despite the absence of a structured digital marketing strategy, yet remains able to sustain sales performance and consumer loyalty. This phenomenon indicates that business sustainability is not solely determined by economic factors but is also influenced by social, operational, and environmental dimensions. This study aims to analyze the factors affecting the business sustainability of Bakso Ciwang Mang Ono in Garut Regency. The research employs a mixed-method approach, combining quantitative analysis using Confirmatory Factor Analysis (CFA) with qualitative data obtained through observation and interviews. The research sample consists of 100 respondents selected through purposive sampling, specifically consumers who have made at least two purchases and are active users of social media. The CFA results reveal seven key factors influencing business sustainability: service and consumption experience, operational consistency, social factors, transparency and hygiene, product information, material efficiency, and community acceptance. Among these, service and consumption experience emerged as the most dominant factor. These findings reinforce the Triple Bottom Line concept, which emphasizes the integration of economic, social, and environmental aspects in the sustainability of culinary MSMEs. This study provides practical implications for MSME practitioners to prioritize service quality, operational consistency, and resource efficiency to ensure business sustainability in the digital era.
Co-Authors Jihan Al Mahera Nazwa Kameliah Rinda Sekar Arum Setiawan, Rahyuniati Sofi Fadhilah Soliha Wufron Wufron