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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Abdul Arifin Ilham
Universitas Islam 45 Bekasi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Unraveling the synergistic impact of entrepreneurial orientation, leadership competence, and digital marketing strategy on business performance of martabak smes in emerging markets Nurul Hijriah; Abdul Arifin Ilham; Pratiwi Eka Widiyanti; Tri Devita Ariani
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 2 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/a2w23c16

Abstract

This study examines the effects of Entrepreneurial Orientation (EO), Leadership Competence (LC), and Strategy Absorptive Capacity (SAC) on Digital Marketing Strategy (DMS) and Business Performance (BP) among MSMEs in West Java, Indonesia. Using a quantitative approach, data were collected from 465 food and beverage MSMEs and analyzed with Structural Equation Modeling (SEM). The results show that EO has a significant positive effect on SAC, while LC significantly influences DMS but does not affect SAC. SAC has a positive and significant effect on both DMS and BP, whereas DMS does not directly affect BP. The findings indicate that business performance is primarily driven by internal strategic capabilities, particularly strategy absorptive capacity, rather than digital marketing alone. This study highlights the importance of entrepreneurial orientation and strategic absorptive capacity in improving MSME performance in the digital era.
Co-Authors Nurul Hijriah Pratiwi Eka Widiyanti Tri Devita Ariani