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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam SAWEU: Jurnal Pengabdian Kepada Masyarakat SAWEU: Jurnal Pengabdian Kepada Masyarakat
A. Rivai Beta
UIN Sultan Aji Muhammad Idris Samarinda, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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SISTEM PENGELOLAAN PENGADUAN PELAYANAN PUBLIK NASIONAL–LAYANAN ASPIRASI DAN PENGADUAN ONLINE RAKYAT (SP4N-LAPOR) SEBAGAI MEDIA KOMUNIKASI ASPIRASI PUBLIK Sy. Nurul Syobah; A. Rivai Beta; Linda Meilani; Mardiasih; Muhammad Alfiannur; Rajab; Rezqi Hutomo Achmad
Saweu: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2026): Saweu : Jurnal Pengabdian Masyarakat
Publisher : STAI Nusantara Kota Banda Aceh

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Abstract

The Community Service Program with the theme of utilizing SP4N-LAPOR as a medium for public aspiration communication aims to enhance the understanding and awareness of students at Universitas Muhammadiyah Kalimantan Timur (UMKT) Samarinda regarding effective, participatory, and ethical public communication. This activity was implemented through an educational and participatory approach using material presentations and interactive discussions, in collaboration with the Department of Communication and Informatics of East Kalimantan Province. The materials presented included an introduction to SP4N-LAPOR, two- way communication, public communication ethics, and community participation in monitoring public services. The results indicate an improvement in students’ understanding of the function of SP4N-LAPOR as an official communication channel between the public and the government, as well as increased awareness of the importance of message clarity and ethical considerations in conveying public aspirations. This activity has a positive impact on enhancing students’ public communication literacy in the digital era.
SISTEM PENGELOLAAN PENGADUAN PELAYANAN PUBLIK NASIONAL–LAYANAN ASPIRASI DAN PENGADUAN ONLINE RAKYAT (SP4N-LAPOR) SEBAGAI MEDIA KOMUNIKASI ASPIRASI PUBLIK Sy. Nurul Syobah; A. Rivai Beta; Linda Meilani; Mardiasih; Muhammad Alfiannur; Rajab; Rezqi Hutomo Achmad
Saweu: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2026): Saweu : Jurnal Pengabdian Masyarakat
Publisher : STAI Nusantara Kota Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Community Service Program with the theme of utilizing SP4N-LAPOR as a medium for public aspiration communication aims to enhance the understanding and awareness of students at Universitas Muhammadiyah Kalimantan Timur (UMKT) Samarinda regarding effective, participatory, and ethical public communication. This activity was implemented through an educational and participatory approach using material presentations and interactive discussions, in collaboration with the Department of Communication and Informatics of East Kalimantan Province. The materials presented included an introduction to SP4N-LAPOR, two- way communication, public communication ethics, and community participation in monitoring public services. The results indicate an improvement in students’ understanding of the function of SP4N-LAPOR as an official communication channel between the public and the government, as well as increased awareness of the importance of message clarity and ethical considerations in conveying public aspirations. This activity has a positive impact on enhancing students’ public communication literacy in the digital era.
DIGITAL BRANDING STRATEGY OF @puncakstelingsamarinda IN PROMOTING PUNCAK STELING TOURISM Putri Cahaya Ramadhani; Wulan Damaryam; Siti Salmah Nurhafsah; A. Rivai Beta
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 18 No. 1 (2026): Digitalization & Islamic Communication in Everyday Life
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v18i1.15753

Abstract

This study is motivated by the increasing use of social media for tourism promotion in the digital era. Puncak Steling Tourism in Samarinda uses Instagram as a digital branding platform to introduce the destination to a wider public. This study employs a qualitative approach based on Chris Heuer’s 4C Social Media Theory. The results show that digital branding strategies are implemented through four dimensions: context, communication, collaboration, and connection. Among these dimensions, context emerges as the most dominant aspect in shaping the image of the tourism destination. This study concludes that Instagram effectively supports promotional activities and expands the dissemination of information about Puncak Steling Tourism in Samarinda.
Co-Authors Linda Meilani Mardiasih Muhammad Alfiannur Putri Cahaya Ramadhani Rajab Rezqi Hutomo Achmad Siti Salmah Nurhafsah Sy. Nurul Syobah Wulan Damaryam