Maya Panorama
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Raden Fatah Palembang

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

Promo Cashback Dan Kemudahan Transaksi terhadap Keputusan Penggunaan QRIS pada UMKM Berbasis Green Islamic Economic Ratu Revi Mariska; Astri Pramita Putri; Adelia Novianti; Maya Panorama
Jurnal Penelitian Ekonomi Akuntansi Vol 10 No 1 (2026)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v10i1.14629

Abstract

This study aims to evaluate the impact of cashback promotions and ease of transactions on the decision to use QRIS in MSMEs based on a green Islamic economy. The research approach used was quantitative with an associative approach. Data collection was conducted through questionnaires distributed to 100 respondents who used QRIS in MSMEs, using a purposive sampling technique. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics software. The results showed that cashback promotions had a positive and significant influence on the decision to use QRIS, with a calculated t-value of 4.144 and a significance level below 0.001. Furthermore, ease of transactions also showed a positive and significant influence, with a calculated t-value of 5.971 and a significance level below 0.001. Simultaneously, both variables had a significant influence on the decision to use QRIS, with a calculated F-value of 50.014 and a significance level below 0.001. Of the two variables, ease of transactions had a more dominant influence than cashback promotions. These findings indicate that ease of use of digital payment systems is a key factor in increasing the decision to use QRIS among MSMEs, and supports the principles of efficiency and sustainability in a green Islamic economy.