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All Journal Ihtiyath : Jurnal Manajemen Keuangan Syariah el-Amwal
Rafiza Zuliani
IAIN Langsa
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS TREND FASHION WANITA IMPOR TERHADAP KEPATUHAN SYARIAH DAN PERILAKU KONSUMTIF MASYARAKAT Rafiza Zuliani; Ulfazilah; Ridwan
el-Amwal Vol. 8 No. 1 (2026): El-Amwal
Publisher : Fakultas Ekonomi dan Bisnis Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v8i1.27351

Abstract

Abstract The trend of imported women's clothing sales in Langsa City tends to be inconsistent with sharia compliance and triggers consumer behavior, even though traders are required to follow market trends. This study aims to analyze the influence of this trend on sharia compliance and consumer behavior of the community using a qualitative approach through observation, interviews, and documentation. The results of the study indicate that: (1) Imported fashion trends cause a shift in Muslim women's clothing patterns due to variations in design, models, and quality, but some are not in accordance with sharia because they emphasize body curves and do not completely cover the aurat, although consumers still consider the quality of materials and durability. (2) This trend also encourages consumer behavior, such as impulsive purchases due to design and promotion, as well as excessive lifestyles for status and social image, so that purchasing decisions are not only based on function, but also symbolic value Keywords: Imported Women’s Fashion Trends, Sharia Compliance, Consumerist Behavior.
The Effectiveness of Promotion In Enhancing Awareness and Acceptance of Waqf Takaful Through Digital Strategies in Indonesia Nur Kumalahayati; Norizan Remli; Rafiza Zuliani
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol. 10 No. 1 (2026): Ihtiyath : Jurnal Manajemen Keuangan Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v10i1.14074

Abstract

Waqf Takaful is a unique financial instrument within the Islamic economic system that combines the concepts of takaful (Islamic insurance) and waqf (endowment). Despite its great potential to enhance social welfare, awareness and participation in waqf takaful in Indonesia remain low. The main issue of this study concerns the effectiveness of promotional efforts in increasing public awareness and acceptance of waqf takaful among Indonesian society. A substantial gap exists between the potential and the realization of cash waqf in the country. The objective of this study is to measure the effectiveness of promotional strategies used to introduce waqf takaful and to analyze how these strategies influence public knowledge and awareness. This study adopts a qualitative approach, involving an in-depth analysis of promotional strategies implemented by waqf takaful institutions. Data were collected through literature review, interviews, and document analysis. The main findings reveal that effective promotion plays a critical role in enhancing awareness and acceptance of waqf takaful. The use of digital technology, financial innovation, and project-based approaches were found to improve promotional effectiveness. This research contributes to a deeper understanding of the role of promotion in marketing waqf takaful products. It also provides guidance for Islamic financial institutions to refine their promotional strategies and enhance public awareness and participation in waqf takaful.  
Co-Authors Norizan Remli Nur Kumalahayati Ridwan Ulfazilah