Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal el-Amwal
Nurazizah Azizah
UIN Sultanah Nahrasiyah
Religion Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
INOVASI MOTIF KASAB ACEH DI KABUPATEN PIDIE SEBAGAI UPAYA PENGEMBANGAN EKONOMI KREATIF MELALUI PENDEKATAN SOCIOPRENEURSHIP Nurazizah Azizah; fiesca maini asri
el-Amwal Vol. 8 No. 1 (2026): El-Amwal
Publisher : Fakultas Ekonomi dan Bisnis Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v8i1.27965

Abstract

Kasab Aceh is a cultural heritage that has high artistic, historical, and local identity value. However, the increasingly competitive development of the creative industry demands innovation to maintain the sustainability and increase the economic value of kasab products. This study aims to analyze the innovation of the Kasab Aceh motif in Pidie Regency as an effort to develop the creative economy through a sociopreneurship approach. The research method used is a qualitative method with a descriptive approach through observation, interviews, and documentation of kasab business actors, craftsmen, and the local community. The results show that the innovation of the Kasab Aceh motif is carried out by adapting elements of local culture, flora, fauna, and regional symbols without eliminating the traditional values ​​​​contained within it. The sociopreneurship approach is implemented through community empowerment, improving craftsman skills, creating jobs, and strengthening community-based marketing networks. This innovation not only increases the competitiveness of kasab products in the market but also has a social impact in the form of increased community income and preservation of local culture. Therefore, the innovation of the Kasab Aceh motif based on sociopreneurship can be an effective strategy in supporting the development of a sustainable creative economy in Pidie Regency..
Co-Authors fiesca maini asri