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All Journal Journal of Accounting and Finance Management (JAFM) JURNAL ECONOMINA
Vitriyan Espa
Universitas Tanjungpura, Pontianak, Indonesia
Economics, Econometrics & Finance

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Exploration Of Digital Marketing Understanding And Capital Access On The Performance Of Msmes In Pontianak Irma Mutiara; Wukuf Dilvan Rafa; Vitriyan Espa
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2356

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, yet they still face challenges in utilizing digital marketing and accessing capital. In the era of digital transformation, adaptability to technology-based marketing and ease of accessing capital are crucial factors in improving business performance. This study aims to explore MSMEs' understanding of digital marketing, assess access to capital, and analyze the impact of these two factors on MSME performance in Pontianak. The study employed a qualitative approach with a phenomenological method. Seven MSMEs in Pontianak were purposively selected based on their business types, use of digital marketing, and experience with accessing capital. Data collection was conducted through in-depth interviews, observation, and documentation. Data analysis employed the Miles and Huberman model, which included data reduction, data presentation, and conclusion drawing. The results indicate that most MSMEs understand digital marketing as a means of expanding markets, increasing business visibility, and reaching new consumers, although its implementation is still simple and largely self-taught. In terms of capital, the majority of informants still rely on personal capital or family support, while access to formal financial institutions is suboptimal due to administrative constraints, service issues, and perceived loan risk. Digital marketing and capital have proven to play a crucial role in MSME performance, particularly in increasing market reach, supporting business expansion, and strengthening business sustainability. Therefore, increasing digital literacy and inclusive access to financing needs to be continuously promoted.
Analisis Pengaruh Pengungkapan Environmental, Social and Governance dan Leverage Terhadap Nilai Perusahaan Pada Sektor Energi Yang Terdaftar di Bursa Efek Indonesia Tahun 2022-2024 Muhammad Syafiqra Zivaldis; Vitriyan Espa; Khristina Yunita
Journal of Accounting and Finance Management Vol. 7 No. 3 (2026): Journal of Accounting and Finance Management (July - August 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v7i3.3753

Abstract

Penelitian ini dilatarbelakangi oleh inkonsistensi hasil studi terdahulu mengenai pengaruh pengungkapan ESG dan leverage terhadap nilai perusahaan, khususnya pada sektor energi. Tujuan penelitian adalah menganalisis pengaruh pengungkapan Environmental, Social, and Governance (ESG) dan leverage terhadap nilai perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia periode 2022–2024. Metode yang digunakan adalah regresi data panel dengan pendekatan kuantitatif asosiatif kausal sampel dipilih melalui purposive sampling sehingga diperoleh 17 perusahaan (51 observasi), dan model estimasi terpilih adalah Fixed Effect Model (FEM). Hasil penelitian menunjukkan bahwa pengungkapan ESG berpengaruh negatif dan signifikan terhadap nilai perusahaan, sedangkan leverage berpengaruh positif dan signifikan terhadap nilai perusahaan. Secara simultan, kedua variabel mampu menjelaskan 78,27% variasi nilai perusahaan. Disimpulkan bahwa pasar menilai biaya penerapan ESG sebagai beban jangka pendek, sementara penambahan utang dipersepsikan sebagai sinyal ekspansi yang meningkatkan nilai perusahaan.
Co-Authors Irma Mutiara Khristina Yunita Muhammad Syafiqra Zivaldis Wukuf Dilvan Rafa