Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL ECONOMINA
Budi Sutiono Pratama Nugraha
Universitas Nahdlatul Ulama, Yogyakarta,Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Green Friendliness on Green Trust: The Roles of Green Satisfaction and Green Perceived Quality among Wardah Skincare Consumers Putri Yusniya Wulan Agustin; Budi Sutiono Pratama Nugraha
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2718

Abstract

This study examines the effect of Green Friendliness on Green Trust and assesses the roles of Green Satisfaction and Green Perceived Quality among Wardah skincare consumers. The study applied a quantitative explanatory survey with a cross-sectional design. Data were collected through an online questionnaire. Convenience-based recruitment was followed by purposive screening, yielding 157 valid respondents. The proposed relationships were analysed using partial least squares structural equation modelling (PLS-SEM) with SmartPLS. The findings show that Green Friendliness has positive and significant effects on Green Satisfaction and Green Perceived Quality. However, its direct effect on Green Trust is not statistically significant. Green Satisfaction and Green Perceived Quality each have positive and significant effects on Green Trust. The model explains 76.4% of the variance in Green Trust (R² = 0.764). These findings indicate that consumers’ Green Trust is more closely associated with their evaluations of green product quality and their green satisfaction than with Green Friendliness alone.
Co-Authors Putri Yusniya Wulan Agustin