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All Journal JURNAL ECONOMINA International Journal of Science and Environment
Lelo Sintani
Universitas Palangka Raya, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Mathematics Physics

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The Influence of Consumer Perception and Consumer Experience on Purchasing Decisions Through Purchase Intention as a Mediating Variable on Pond's Skincare Products in Palangka Raya City Mahrai Mahrai; Lelo Sintani; Vivy Kristinae; Meitiana Meitiana
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2756

Abstract

This study aims to analyze the influence of consumer perception and consumer experience on purchasing decisions for Pond’s skincare products through purchase intention as a mediating variable among consumers in Palangk a Raya City. This research employed a quantitative approach, with data collected through an online questionnaire distributed via Google Forms to 100 users of Pond’s skincare products in Palangka Raya City. The sample was determined using purposive sampling based on specific criteria and obtained through a snowball sampling approach. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results indicate that consumer perception and consumer experience have a positive and significant effect on purchase intention. In addition, consumer experience and purchase intention have a positive and significant effect on purchasing decisions. However, consumer perception does not have a significant direct effect on purchasing decisions. The findings also reveal that purchase intention mediates the influence of consumer perception and consumer experience on purchasing decisions. These findings suggest that purchasing decisions for Pond’s skincare products can be enhanced through strengthening positive consumer perceptions, improving consumer experience, and developing marketing strategies that effectively increase consumers’ purchase intention.
The Influence of Business Resilience, Entrepreneurial Characteristics and Business Experience on Business Sustainability with Education Level as a Moderating Variable in Business Groups in Palangka Raya City Rexy Hasudungan Biondhy Antang; Irawan Irawan; Lelo Sintani
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.424

Abstract

This study aims to analyze the influence of business resilience, entrepreneurial characteristics, and business experience on business sustainability, as well as to test the role of education level as a moderating variable. The sampling technique in this study uses an explanatory quantitative approach and a descriptive qualitative technique.Purposive Samplingconducted through Observation and Questionnaires. The sample size taken was 70 samples consisting of respondents who are business actors in the culinary, furniture, and batik sectors in Palangka Raya City. The data analysis technique used Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the SmartPLS 3.2.9 software analysis tool. The results of this study indicate that business resilience, entrepreneurial characteristics, and business experience partially have a positive and significant influence on business sustainability. Business experience was found to be the most dominant factor in determining business existence.
Co-Authors Irawan Irawan Mahrai Mahrai Meitiana Meitiana Rexy Hasudungan Biondhy Antang Vivy Kristinae