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All Journal JURNAL ECONOMINA
Nurhabibah Nurhabibah
Universitas Balikpapan, Indonesia
Economics, Econometrics & Finance

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The Role of Marketing Strategy and Artificial Intelligence on Operational Performance with Trust as a Mediating Variable: A Study on Postgraduate Students at Balikpapan University Nita Prasetia; Dewi Rosita; Lisa Listiqomah; Nurhabibah Nurhabibah; Syahril Hasan
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2982

Abstract

This study analyzes the influence of Marketing Strategy and Artificial Intelligence on Operational Performance with Trust as a mediating variable among postgraduate students at Universitas Balikpapan. A quantitative explanatory design was applied. Data were collected from 32 postgraduate students who actively use digital academic services through structured questionnaires. The analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4. The results show that Artificial Intelligence has a positive and significant effect on Trust (p<0.05), and Trust significantly affects Operational Performance (p<0.05). However, Marketing Strategy does not significantly influence Trust or Operational Performance. In addition, Artificial Intelligence has no direct significant effect on Operational Performance. Mediation analysis indicates that Trust significantly mediates the relationship between Artificial Intelligence and Operational Performance, but does not mediate the effect of Marketing Strategy on Operational Performance. These findings highlight Trust as a key determinant in translating Artificial Intelligence adoption into improved Operational Performance in higher education contexts.
Educators' Role In Risk Management At Sps Al-Qur'an Al- Muhajirin Dewi Rosita; Lisa Listiqomah; Nita Prasetia; Nurhabibah Nurhabibah; Nurlia Nurlia
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3490

Abstract

This study examines the roles of educators and education personnel in implementing risk management at SPS Al-Qur'an Al-Muhajirin Balikpapan, an Islamic-based early childhood education institution. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation involving one school principal, five teachers, and three parents. While prior research has largely treated school management and risk management as separate domains, this study integrates human resource roles with risk management within an Islamic early childhood education setting. Findings show that educators play a key role in identifying potential risks, safeguarding student safety, and undertaking preventive measures against risks encountered both within and outside the school environment, while the school principal manages risk-related administration, maintains facilities and infrastructure, and ensures the safety and comfort of the school community. Risk management is implemented through student supervision, safety procedures, parental communication, and a disciplinary culture grounded in Islamic values. The study contributes theoretically by strengthening the concept of risk management within Islamic education and offers practical implications regarding the importance of collaboration among school stakeholders in fostering a safe, comfortable, and inclusive learning environment.
Co-Authors Dewi Rosita Lisa Listiqomah Nita Prasetia Nurlia Nurlia Syahril Hasan