Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Bisma : Business and Management Journal
Alfin Nur Arifah
Universitas Cipasung Tasikmalaya, Indonesia
Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Inovasi Produk dan Kualitas Produk terhadap Minat Beli Konsumen Donat Chani Kabupaten Tasikmalaya Moh Rizal Ramli; Ardhiansyah Ardhiansyah; Rina Madyasari; Alfin Nur Arifah
BISMA : Business and Management Journal Vol. 4 No. 2 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i2.2517

Abstract

Increasing competition in the culinary Micro, Small, and Medium Enterprises (MSMEs) sector requires businesses to enhance their competitiveness through product innovation and product quality to stimulate consumers' purchase intention. This study aims to examine the effects of product innovation and product quality on consumers' purchase intention at Donat Chani MSME in Sukarame District, Tasikmalaya Regency. The study employed a quantitative approach using descriptive and verificative methods. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling and were analyzed using multiple linear regression with IBM SPSS Statistics version 27. The results indicate that both product innovation and product quality have a positive and significant effect on consumers' purchase intention. Product innovation has a regression coefficient of 0.453, while product quality has a regression coefficient of 0.292. The coefficient of determination (R²) of 0.498 indicates that these two variables explain 49.8% of the variance in consumers' purchase intention. The study concludes that improving product innovation and maintaining high product quality can significantly enhance consumers' purchase intention. The findings imply that MSMEs should continuously develop product variations, maintain consistent product quality, and implement marketing strategies that align with consumers' needs and preferences.
Pengaruh Kebijakan Pemerintah dan Dukungan Lembaga Keuangan terhadap Perkembangan UMKM di Kabupaten Tasikmalaya Adi Rafli Setiadi; Alfin Nur Arifah; Herdiyanti Herdiyanti; Ardhiansyah Ardhiansyah
BISMA : Business and Management Journal Vol. 4 No. 2 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i2.2519

Abstract

This study aims to analyze the influence of government policy and financial institution support on the development of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya Regency. Although MSMEs play a vital role in regional economic growth, they continue to face numerous challenges, including limited access to financing, low financial literacy, marketing difficulties, and technological adaptation. This quantitative study used a survey approach with 100 MSME actors selected through purposive sampling. Data were collected via questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression with IBM SPSS Statistics. The results show that government policy has a positive and significant effect on MSME development (β = 0.355, p < 0.001). Financial institution support also has a positive and significant effect (β = 0.458, p < 0.001). The coefficient of determination (R² = 0.667) indicates that 66.7% of the variation in MSME development can be explained by these two variables. This study highlights the importance of stronger synergy between government policies and financial institutions to accelerate MSME growth in Tasikmalaya Regency.
Co-Authors Adi Rafli Setiadi Ardhiansyah Ardhiansyah Herdiyanti Herdiyanti Moh Rizal Ramli Rina Madyasari