Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Humanities Education and Social Sciences
Suheri Harahap
Communication Science , Faculty of Social Sciences, State Islamic University of North Sumatra, Medan, Indonesia
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Communication Strategy for Potential Clients and Consumers at Giara and Master Wedding Organizer Putri Maharani Yuniza; Suheri Harahap
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 6 (2026): IJHESS JUNE 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i6.2430

Abstract

This study aims to examine and compare the marketing communication strategies ( Integrated Marketing Communication ) implemented by Giara Wedding Organizer and Master Wedding Organizer towards two different audience entities, namely clients and potential consumers ( leads ) . The fundamental problem in this research is the existence of a gap and fluctuation in conversion from the awareness stage to purchasing action . , where Giara Wedding Organizer as a new business actor does not yet have a clear marketing communication mix, while Master Wedding Organizer already has this communication mix . This research uses a qualitative approach with a comparative case study method . Data collection techniques were carried out through interviews, observations, and documentation with the Owner of Giara Wedding Organizer and Master Wedding Organizer . Data collection focused on five main elements of the integrated marketing communications mix, namely advertising media ( advertising ) , sales promotion​ , public relations​ , face to face selling ( personal selling ) , and direct marketing . The analysis aimed to see how the mix was implemented, both as a retention and relationship maintenance tool for clients , and as a persuasion, education, and conversion tool for potential consumers . Furthermore, the study identified supporting factors (such as effective communication and a solid work team) and inhibiting factors (such as differing expectations and budget constraints) in the implementation of this communication.  
Ninja Xpress Digital Communication as a Marketing Communication and Information Publication Tool Haura Putri Aqillah; Suheri Harahap
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2521

Abstract

The development of digital technology has transformed corporate communication patterns, making them more flexible, interactive, and integrated, including in marketing communication, which now requires strategic management of digital channels to ensure consistent messaging and strong relationships with the public. This research analyzes Ninja Xpress's digital communication as a means of marketing communication and information dissemination, based on Don E. Schultz's Integrated Marketing Communication (IMC) perspective. The study uses a descriptive qualitative method through observation of digital channels (website, Instagram, TikTok, Facebook, and YouTube) along with a literature review, referring to IMC concepts that emphasize message integration, communication consistency, and relationship-building with audiences. The findings show that Ninja Xpress utilizes various digital channels with distinct functions while maintaining a consistent core message, namely ease of logistics services, support for MSMEs, domestic and international delivery reach, and technology utilization. Digital media are also used to build public relations through customer service, social media interaction, and educational content. However, responses to several customer complaints still tend to rely on generic templates, which do not always provide specific solutions. Overall, Ninja Xpress's digital communication has supported the implementation of IMC principles in strengthening brand image and public relations. The company is advised to improve the quality of digital interactions through more personal, solution-oriented responses focused on resolving customer issues.
Co-Authors Haura Putri Aqillah Putri Maharani Yuniza