Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Economicus: Jurnal Ekonomi dan Manajemen
Wawan Hari Subagyo
Itb Dewantara
Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS KEPUASAN MASYARAKAT TERHADAP PELAYANAN UNIT REAKSI CEPAT (URC) DINAS PERHUBUNGAN KABUPATEN BOGOR Wawan Hari Subagyo; Arry Muhammad Yusuf
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 2 (2026): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i2.234

Abstract

This study evaluates service performance and community satisfaction with the URC services of the Bogor Regency Transportation Agency and identifies service indicators that require improvement. The research adopts a descriptive quantitative approach with 70 URC service users as respondents, and data were collected through questionnaires. Data analysis was conducted using the Service Quality (SQ), Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA) methods. The results show that although there is a negative gap between perceived performance and expectations, the overall service quality is considered good, with an average conformity level of 76.23%. The Customer Satisfaction Index (CSI) score of 65.68% indicates that customer satisfaction falls into the fairly satisfied category. IPA results reveal several important service indicators whose performance is still inadequate and therefore require priority improvements, including ease of understanding service requirements, compliance with procedures, assurance of traffic condition improvements after service actions, and the speed of complaint handling. The study concludes that although URC services have met expectations in many aspects, several critical aspects still need improvement to enhance overall service quality and customer satisfaction.
PENGARUH CONTENT MARKETING, SISTEM CASH ON DELIVERY (COD) DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TIKTOK SHOP DI KOTA BOGOR Mujito; Muhlis; Wawan Hari Subagyo; Yuliyanti
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 2 (2026): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i2.235

Abstract

This study investigates the influence of Content Marketing, Cash On Delivery (COD) system, and Online Customer Review (OCR) on purchasing decisions for products on TikTok Shop in Bogor City. Rapid advancements in digital marketing, particularly the rise of social commerce platforms like TikTok Shop, underscore the importance of these factors. Using a quantitative method with a causality approach, the research involved a sample of 100 respondents who had made transactions on TikTok Shop in Bogor. Data analysis employed validity tests, reliability tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that Content Marketing (t-count=4.824, sig=0.000), COD system (t-count=2.834, sig=0.006), and Online Customer Review (t-count=8.038, sig=0.000) all positively and significantly affect Purchasing Decisions partially. Simultaneously, all three variables significantly influence Purchasing Decisions (F-count=72.153, sig=0.000). The most dominant factor is Online Customer Review. The coefficient of determination (R2) is 0.683, meaning 68.3% of the variation in Purchasing Decisions is explained by these three variables.
Co-Authors Arry Muhammad Yusuf Muhlis Mujito Yuliyanti