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All Journal Jurnal Ilmiah Hospitality Management
I Made Wiradnyana
Universitas Hindu Negeri I Gusti Bagus Sugriwa
Social Sciences

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Soul Healing Ubud as a Spiritual Tourism Attraction in Bali I Made Wira Putrayasa; I Made Sugata; I Made Wiradnyana
Jurnal Ilmiah Hospitality Management Vol. 16 No. 2 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i2.341

Abstract

Global tourism has shifted toward transformative experiences, positioning spiritual tourism as a significant wellness segment. This study analyzes Soul Healing Ubud as a socio-cultural construct that integrates Balinese traditional healing into a wellness tourism framework. Using a qualitative case study with observations and in-depth interviews involving practitioners, tourists, and local community members, the research examines the operationalization of these practices within sustainable tourism. Findings reveal that Soul Healing Ubud transforms indigenous values into a structured spiritual product, fostering socio-cultural preservation, economic diversification, and psychological well-being. By aligning local wisdom with wellness management, this model provides a strategic alternative for sustainable development, mitigating the impacts of mass tourism while ensuring the continuity of cultural heritage. These results underscore the potential of spiritual-based wellness to strengthen destination resilience and provide transformational value for visitors.
Co-Authors I Made Sugata I Made Wira Putrayasa