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All Journal Jurnal Ilmiah Manajemen Kesatuan Commodities, Journal of Economic and Business
Rusmadi Wongso
Universitas 17 Agustus 1945 Samarinda, Indonesia
Economics, Econometrics & Finance Social Sciences

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Pengaruh Floor Display dan Promosi Buy One Get One terhadap Impulse Buying serta Kepuasan Pelanggan pada Produk JNC Cookies Imas Juliah; Theresia Militiana; Rusmadi Wongso
Commodities, Journal of Economic and Business Vol. 6 No. 3 (2026): January 2026
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v6i3.1426

Abstract

This study aims to analyze the impact of visual merchandising and promotional strategies on impulse buying behavior and customer satisfaction in the retail context. The findings reveal that Floor Display (X1) and Buy 1 Get 1 Promotion (X2) have a positive and significant effect on Impulse Buying (Y1) and Customer Satisfaction (Y2). Furthermore, Impulse Buying acts as a mediating variable that strengthens the relationship between marketing strategies and customer satisfaction. An R-square value of 0.786 indicates that the model explains 78.6% of the variation in customer satisfaction. These results highlight the importance of attractive visual design, strategic promotions, and enjoyable, ethical shopping experiences in sustaining customer satisfaction.
Reward and Punishment Mediation in the Relationship Between Employee Discipline, Communication, and Employee Commitment Krisna Ramadhan Budiarto; Andi Indrawati; Rusmadi Wongso
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4620

Abstract

In the context of public-sector organizations facing increasing demands for accountability and performance, understanding the mechanisms that shape employee commitment remains a critical managerial concern. This study examines the mediating roles of reward and punishment in the relationships among employee discipline, communication, and employee commitment. Using a quantitative approach with Structural Equation Modeling (SEM), data were collected from all 130 employees through total sampling. The findings indicate that employee discipline significantly influences employee commitment but has no significant effect on communication. Reward and punishment significantly improve communication, but do not enhance employee commitment. Mediation tests show that reward and punishment do not significantly mediate the relationship between discipline and employee commitment, although partial mediation occurs in the discipline–communication pathway. This study concludes that employee commitment in public-sector organizations cannot be effectively developed solely through extrinsic control mechanisms. This research contributes to public-sector HRM literature by demonstrating that structured reinforcement systems strengthen communication yet fail to build deeper psychological commitment.
Pengaruh Floor Display dan Promosi Buy One Get One terhadap Impulse Buying serta Kepuasan Pelanggan pada Produk JNC Cookies Imas Juliah; Theresia Militiana; Rusmadi Wongso
Commodities, Journal of Economic and Business Vol. 6 No. 3 (2026): January 2026
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v6i3.1426

Abstract

This study aims to analyze the impact of visual merchandising and promotional strategies on impulse buying behavior and customer satisfaction in the retail context. The findings reveal that Floor Display (X1) and Buy 1 Get 1 Promotion (X2) have a positive and significant effect on Impulse Buying (Y1) and Customer Satisfaction (Y2). Furthermore, Impulse Buying acts as a mediating variable that strengthens the relationship between marketing strategies and customer satisfaction. An R-square value of 0.786 indicates that the model explains 78.6% of the variation in customer satisfaction. These results highlight the importance of attractive visual design, strategic promotions, and enjoyable, ethical shopping experiences in sustaining customer satisfaction.
Co-Authors Andi Indrawati Imas Juliah Krisna Ramadhan Budiarto Theresia Militiana