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Ferizaldi Ferizaldi
Administrasi Publik, Universitas Malikussaleh

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The Effect of Effectiveness, Accessibility, and Ease of Service of Digitalized Sharia Banking Services from BSI Mobile to BYOND by BSI on CustomerSatisfaction at The Gandapura Branch Office Wardiyati Wardiyati; Maryam Maryam; Cut Sukmawati; Ferizaldi Ferizaldi; Teuku Zulkarnaen
Sebatik Vol. 30 No. 1 (2026): June 2026
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v30i1.2791

Abstract

This study aims to determine how the effectiveness, accessibility, and ease of service affect customer satisfaction with the BYOND by BSI application at BSI KCP Gandapura. This study was motivated by the author's observation that the usage rate of the BYOND by BSI application among KCP Gandapura customers is still low, as reflected in the perception that BYOND is not yet able to provide a better service experience than BSI Mobile. Customers are also reluctant to switch because the BYOND application is considered ineffective, often experiences technical problems, is difficult to access at certain times, and has a display and features that are not yet fully user-friendly. This study used a quantitative method, where the data source used was primary data obtained by distributing questionnaires to Gandapura KCP customers who were BYOND by BSI users. The data analysis technique used was multiple linear regression analysis using SPSS software. The results showed that the effectiveness, accessibility, and ease of service partially had a positive and significant effect on customer satisfaction with the BYOND by BSI application at KCP Gandapura. Then, the simultaneous test results showed that effectiveness, accessibility, and ease of service also had a significant effect on customer satisfaction with the BYOND by BSI application at KCP Gandapura.
Recruitment of Civil Servants Following The State of Emergency at The Sawang Subdisdrict Office, North Aceh Regency Ruwaida Ruwaida; Aiyub Aiyub; Muryali Muryali; Cut Sukmawati; Ferizaldi Ferizaldi
Sebatik Vol. 30 No. 1 (2026): June 2026
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v30i1.2803

Abstract

This study aims to determine the recruitment process of civil servants and its impact on professionalism and transparency at the Sawang Sub-District Office in North Aceh Regency. The method used in this study is descriptive qualitative, with data collection techniques including interviews, observation, and documentation. The data obtained was then analyzed through data reduction, data presentation, and data verification. The results of the study show that the recruitment of civil servants after the military emergency at the Sawang Subdistrict Office was simple, quick, and tended to be closed because it was more influenced by the need to maintain socio-political stability, reconciliation, and the continuity of government in a post-conflict situation than by the strict application of merit principles, so that the process did not involve open selection or competency tests. This situation has impacted the professionalism of the State Civil Apparatus, which is not yet optimal, as well as low levels of transparency, because the recruitment process is based more on social and situational considerations during the transition period. When compared to the principle of meritocracy, this recruitment practice is not entirely appropriate because it does not place qualifications, competence, potential, performance, and integrity as the main criteria, even though it can be understood as an adaptive policy by local governments to maintain peace and ensure that public services continue to run.