<![CDATA[This study aims to analyze the marketing system for honey pineapples in Belik Village, evaluate the capacity for empowering the local community, and formulate a partnership-based marketing integration strategy with Nur Buah. A qualitative approach with a field research design was employed, utilizing direct observation, semi-structured interviews, and document analysis. A total of 18 informants, consisting of farmers, administrators of the Makmur Farmers’ Group and the Berkah Tani Women Farmers’ Group, Nur Buah managerial staff, and village officials, were selected using purposive sampling. Data analysis followed the Miles, Huberman, and Saldana interaction model through the stages of data condensation, open coding, axial coding, and the drawing and verification of conclusions. The research findings indicate that the disparity in farmers’ welfare stems from structural market failures rather than a productivity deficit, characterized by the absence of post-harvest infrastructure, price information asymmetry, and fragmented group governance. The study also identified the innovation capacity of the local community through the Berkah Tani Farmers’ Group, which has produced value-added processed products. Based on these findings, the study formulated a four-pillar partnership strategy: formalization of contract farming, strengthening of farmer group governance, price information transparency, and co-investment in post-harvest infrastructure. The study recommends institutional support from local governments and efforts to improve farmers’ contract literacy to ensure their active participation and the long-term protection of their rights.]]>
