Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pepadun
Mutia Fadhila Putri
Department of Information Systems, Faculty of Science and Technology, Universitas Jambi
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sentiment Analysis of Gamification in E-Commerce Applications Using a Hybrid CNN-LDA Rayyandra Rezky; Ulfa Khaira; Mutia Fadhila Putri
Jurnal Pepadun Vol. 6 No. 3 (2025): December
Publisher : Department of Computer Science, Faculty of Mathematics and Natural Sciences, University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/pepadun.v6i3.281

Abstract

This study investigates public sentiment toward gamification features in e-commerce platforms, focusing on user opinions expressed on social media platform X. As gamification strategies like Shopee Candy and Tokopedia Quiz become more common, understanding user perceptions is crucial for improving user experience. This research adopts a hybrid approach using Convolutional Neural Network (CNN) for sentiment classification and Latent Dirichlet Allocation (LDA) for topic modeling. A total of 765 user comments were collected using Tweet Harvest and processed through standard text preprocessing techniques. The CNN model achieved strong performance, with 81% accuracy, 86% precision, 89% recall, and an F1-score of 88%. LDA analysis revealed key terms in each sentiment group—positive sentiments centered on words like “menang” and “hibur,” while negative sentiments included “scam” and “capithaha.” The results demonstrate the effectiveness of combining CNN and LDA for analyzing sentiment and extracting dominant themes in informal online discussions. These insights can guide e-commerce platforms in refining gamification strategies that align with user expectations, helping to enhance engagement while addressing user concerns.
Co-Authors Rayyandra Rezky Ulfa Khaira