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All Journal Bima Journal : Business, Management and Accounting Journal SWARNA Jurnal Ekonomi, Manajemen, Akuntansi
Windy Eka Saputri
Universitas Ciputra Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengenalan Berbagai Profesi Masa Depan Melalui Career Day di SMP Citra Berkat Citra Raya Pandu Adi Cakranegara; Windy Eka Saputri; Maria Dini Gilang Prathivi; Bagus Insanu Rokhman; Eddy Yusuf
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 6 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Juni, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i6.2457

Abstract

Dosen-dosen dari Universitas Ciputra telah melakukan pengabdian kepada masyarakat pada dan penyebaran ilmu pengabdian pada 11 April 2026 di SMP Citra Berkat Citra Raya. Pengenalan profesi sejak dini bertujuan memberikan wawasan kepada siswa SMP terkait berbagai profesi yang ada di dalam masyarakat. Metode pelaksanaan yang digunakan adalah ceramah interaktif, demonstrasi dan praktek dari contoh pekerjaan yang dilakukan di masing-masing profesi, serta tanya jawab langsung dengan para dosen. Pada akhir kegiatan dilakukan evaluasi terhadap pemahaman para siswa melalui sesi evaluasi di akhir kelas. Hasil kegiatan menunjukkan 85% peserta menyatakan tertarik untuk mengetahui lebih lanjut tentang berbagai jurusan dan profesi untuk masa depannya. Kegiatan ini ke depannya diharapkan dapat terus dilakukan secara rutin untuk menjembatani antara sekolah dengan kampus. 
Green Meaning, Grey Mind: Lost Between Green and Good Windy Eka Saputri
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.327-340

Abstract

Purpose: This research focuses on exploring the extent to which ignorance, indifference, and responsible avoidance are associated with maladaptive coping mechanisms in green marketing and how these mechanisms affect consumer purchasing behavior towards green products. Considering the fact that consumers are becoming overwhelmed with sustainability messages and information to the point of actually undermining their intention to purchase green products, the relevance of this research becomes more apparent. Methodology: This study employed a theory synthesis to propose a research framework. The sustainability message led to avoidance behaviors; thus, the proposed framework provides an understanding of how mental and emotional strains affect the marketing of green products. Results: The study also highlights the fact that an overload of information, particularly in the context of green and sustainable marketing, serves as a boundary condition that results in the reverse of the desired outcomes. Findings: The research also provides a research model that demonstrates how the three types of avoidance-related behavior disengage consumers, representing an integrated framework. Novelty & Originality: The novelty of this study lies in its integrated examination of three distinct avoidance-related behaviors within a single framework in the context of green marketing, an approach rarely undertaken in prior research. Its originality emerges from the application of theory synthesis to connect maladaptive coping mechanisms with consumer disengagement. Conclusions: Finally, the research reaffirms that to avoid the aforementioned maladaptive behaviors, the target audience of green products should be provided with simplified, relevant, and clear messages. Type of Paper: This paper is an empirical research paper.
Connecting Green from Posts to Purchases: Social Media Knowledge Shapes Attitudes and Purchasing Practices Windy Eka Saputri
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12246

Abstract

The increasing emphasis on environmental issues, combined with the growing persuasive effect of social media, has changed the dynamics of consumer engagement, encouraging them to build their knowledge of green products. This paper aims to develop a conceptual model that integrates the KAP (Knowledge-Attitude-Practice) theory with price and green perceived value to examine consumer behavior in the context of social media marketing. Social media marketing provides knowledge stimuli that influence attitude change and intention formation, which, in turn, lead to subsequent purchasing behavior. Practices extend beyond a singular frame of reference, encompassing both first and repeat purchases, thereby extending the KAP cycle and integrating modern marketing. Price as a marketing strategy is considered a moderate boundary condition for purchasing green products. Green perceived value refers to both an attitude reinforcement and a supporter of consumer purchase and repeat-purchase attitudes. The proposed model advances theory by extending the KAP framework in marketing communication to green marketing, providing a practical contribution that enables marketers to refine pricing and value communication. The paper concludes that the proposed model makes a significant contribution to both marketing scholarship and managerial practice, and invites empirical validation across diverse consumer segments.
Co-Authors Bagus Insanu Rokhman Eddy Yusuf Maria Dini Gilang Prathivi Pandu Adi Cakranegara