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This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Anggun Therok
Akademi Bisnis dan Keuangan Primaniyarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Model Promosi Pariwisata Berbasis Komunitas Kreator: Hubungan Kredibilitas Kreator, Keterlibatan Audiens (Engagement), dan Minat Kunjungan Wisatawan ke Kota Manado Anggun Therok
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19572

Abstract

Abstract This study investigates the relationship between content creator credibility, audience engagement, and tourists’ visit intention in the context of creator community–based tourism promotion in Manado City, Indonesia. Adopting a quantitative, descriptive–explanatory design, data were collected through an online survey of 150 social media users who had consumed tourism-related content about Manado produced by local creators. The instrument employed a five-point Likert scale, and data were analyzed using descriptive statistics and multiple linear regression. The results show that content creator credibility and audience engagement are perceived positively, indicating a favorable assessment of creator-based digital promotion. However, the statistical influence of these variables on visit intention remains limited, suggesting that digital interaction alone is insufficient to generate strong behavioral intention. From a managerial perspective, the findings highlight the need for more structured creator partnership strategies, emphasizing credibility, message consistency, and the integration of digital promotion with practical destination information. The study is limited by its reliance on perceptual data and its focus on a single urban destination. The originality of this research lies in conceptualizing local creator communities as collective promotional actors, providing managerial and policy-relevant insights for developing collaborative, data-driven tourism promotion strategies and strengthening MSME-supported urban tourism ecosystems.
Pengaruh Fear of Missing Out (FOMO) dan Konformitas Sosial terhadap Keputusan Pembelian Produk Blind Box Pop Mart pada Konsumen di Kota Manado: Indonesia Anggun Therok; Fitayantri Tamau
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.19788

Abstract

This study examines the influence of Fear of Missing Out (FOMO) and Social Conformity on purchase decisions for Pop Mart Blind Box products among consumers in Manado City. Grounded in the Theory of Planned Behavior (TPB), this research adopts a quantitative, descriptive–explanatory design. Data were collected from 150 respondents selected through purposive sampling via an online questionnaire employing a five-point Likert scale. Multiple linear regression was applied to test the research hypotheses. The results demonstrate that both FOMO (β = 0.412; t = 5.821; p < 0.001) and Social Conformity (β = 0.378; t = 5.214; p < 0.001) positively and significantly influence purchase decisions, with both variables collectively explaining 56.3% of the variance (R² = 0.563). These findings indicate that the psychological urgency induced by FOMO and the normative social pressure from conformity behavior are key drivers of blind box purchasing among young consumers in Manado. Managerially, the results suggest that marketing strategies emphasizing product scarcity, limited-edition releases, and community-based social validation are highly effective within this product category. This study contributes to the growing body of literature on hedonic and impulsive consumption behavior in the context of novelty retail products in Indonesia.
Co-Authors Tamau, Fitayantri