Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Business and Quality Research
Ferry Hidayat
Department of Management, STMB Multi Smart, Medan.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Customer Perception, Brand Image, and Product Quality on Purchase Decisions of AQUA Bottled Water Among Customers in Medan City Willy Sanjaya; Ferry Hidayat; Feriani Astusti Tarigan
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3724

Abstract

Purchase decisions for AQUA bottled water have experienced a decline due to customerperceptions, brand image, and product quality, which have not yet reached optimal levels. Thepurpose of this study is to identify and analyze the influence of customer perceptions, BrandImage, and Product Quality on the Purchase Decision of AQUA bottled water among customersin Medan. This research utilizes a descriptive quantitative method. Primary data were collectedthrough questionnaires and interviews. The population consists of AQUA customers in Medan,with a sample size of 150 respondents determined using the Hair formula. The samplingtechnique employed was accidental sampling. Data analysis was conducted using multiplelinear regression analysis with SPSS version 27. The results indicate that customer perceptions,Brand Image, and Product Quality each have a significant partial effect on purchase decisions.Furthermore, the simultaneous analysis shows that customer perceptions Brand Image, andProduct Quality collectively influence the Purc hase Decision of AQUA bottled water amongcustomers in Medan.
Awareness And Consumer Perception To Increase Consumer Purchase Intention In The Platform Lazada E-Commerce Ervan Kohadi; Ferry Hidayat; Robin
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3725

Abstract

The purpose of this study is to determine the effect of application user experience, brand awareness, and consumer perception on increasing consumer purchase intention on the Lazada e-commerce platform. The research method used is a quantitative descriptive method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers. The data sources consist of primary and secondary data. Primary data were obtained from questionnaires distributed to respondents, while secondary data were obtained from relevant data and literature related to the issues discussed. The population in this study includes all consumers in Medan City who have made purchases on Lazada, the exact number of which is unknown or considered indeterminate. Therefore, the sampling technique used is the Lemeshow formula, resulting in 96 research samples. Based on the discussion regarding the influence of application user experience, brand awareness, and consumer perception on purchase intention, it can be concluded that these three variables have a significant effect on consumer purchase intention on the Lazada e-commerce platform. Individually, application user experience has a significant influence on purchase intention, as does brand awareness, which is able to increase consumer interest in making purchases, and consumer perception, which also plays an important role in shaping purchase intention. In addition, simultaneously, application user experience, brand awareness, and consumer perception significantly influence consumer purchase intention on the Lazada ecommerce platform.
Co-Authors Ervan Kohadi Feriani Astusti Tarigan Robin Willy Sanjaya