Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Bardatul Gaffur
Universitas Mataram
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Work Life Balance and Job Satisfaction towards Employee Performance towards Generation Z Employees Muhamad Reinaldi Satria Wahyudi; Bardatul Gaffur; Ramadhan M. Rizqi; Imadudin Yusril
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 2 (2026): JMM June 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted with the aim of evaluating the impact of Work Life Balance and Job Satisfaction on the performance of employes from the Generation Z cohort. A quantitative approach combined with an explanatory research design was applied in this study. The data collection process relied on a questionnaire instrument distributed to 70 Generation Z workers, where the sample selection utilized the purposive sampling method. To process the collected data, the researcher used IBM SPSS Statistics software to conduct multiple linear regression analysis. The analysis findings reveal that Work Life Balance has a significant impact on staff performance with a significance level of 0.019; however, the correlation is negative as evidenced by a regression coefficient of -0.292. On the other hand, employe performance is positively and significantly influenced by the factor of Job Satisfaction, marked by a significance level below 0.001 and a regression coefficient of 0.658. If tested together, Job Satisfaction and Work-Life Balance have been proven to have a significant impact on the Performance of Generation Z Employes. The Adjusted R Square value of 0.524 indicates that 52.4% of the fluctuations in employe work results can be explained by these two independent variables, while the remaining 47.6% is contributed by various other factors not included in this research model. From the overall modeling results, Job Satisfaction was identified as the dominant element influencing the performance achievements of the Generation Z workforce.
Literature Review: Kombinasi Strategi Pemasaran Konvensional dan Digital Dengan Teknologi Qr Code Dedi Supandi; Bardatul Gaffur; Nurhaliza; Mesil Fiarani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1377

Abstract

This research is a literature review aimed at analyzing the effectiveness of combining conventional marketing strategies, digital marketing, and the use of QR Code technology in enhancing the marketing performance of business actors, particularly MSMEs. The study was conducted using a descriptive method with secondary data sources from previous research over the last ten years. The analysis results show a shift in marketing patterns from conventional to digital, but conventional methods remain relevant for certain segments. The integration of both is proven to be more effective compared to using either strategy separately. Additionally, QR Code technology serves as a digital enabler that bridges offline promotional materials with digital access, makes it easier for consumers to obtain product information, increases transaction efficiency, and expands marketing reach. Overall, the combination of conventional marketing strategies, digital marketing, and QR Code technology becomes an ideal approach for business actors to increase competitiveness and expand the market in the digital business era.
Co-Authors Dedi Supandi Imadudin Yusril Mesil Fiarani Muhamad Reinaldi Satria Wahyudi Nurhaliza Ramadhan M. Rizqi