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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Benedicta Bella Puspita Sari
Universitas Sahid Surakarta
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pendampingan Rebranding dan Digitalisasi Pemasaran pada Usaha Cuci Mobil RisQiva Carwash Capstone Project: Pengabdian Dany Iswanti; Alvanisa Putri Armila; Samhana Sarafina Masturoh; Benedicta Bella Puspita Sari; Destina Paningrum
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6820

Abstract

Meningkatnya persaingan usaha jasa cuci kendaraan membuat pelaku UMKM perlu memiliki identitas usaha yang menarik serta strategi pemasaran digital yang lebih efektif. RisQiva Carwash masih mengalami beberapa kendala, seperti tampilan visual usaha yang belum konsisten dan penggunaan media sosial yang belum dimanfaatkan secara optimal. Kegiatan pengabdian ini dilakukan untuk membantu meningkatkan branding usaha dan memperkuat pemasaran digital melalui program pendampingan Capstone Project. Pelaksanaan kegiatan dilakukan melalui tahapan observasi, analisis permasalahan, pelaksanaan program, hingga evaluasi hasil kegiatan. Program pendampingan yang diberikan berupa pembuatan identitas visual baru, pengembangan media promosi, serta pengelolaan konten media sosial. Hasil kegiatan menunjukkan bahwa pendampingan yang dilakukan mampu meningkatkan tampilan usaha menjadi lebih menarik, memperluas media promosi digital, dan menambah daya tarik usaha bagi pelanggan.
Pengaruh Electronic Word of Mouth Terhadap Keputusan Mahasiswa Dalam Memilih Kost Di Kota Surakarta Anggit Dyah Kusumastuti; Dany Iswanti; Florensia Florensia; Benedicta Bella Puspita Sari; Locita Dara Rasendriya
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4662

Abstract

The rapid development of digital technology has encouraged students to utilize online reviews and recommendations as sources of information when selecting boarding houses. This study aims to analyze the influence of Electronic Word of Mouth (e-WOM) on students’ decisions in choosing boarding houses in Surakarta City. This research employed a quantitative approach using a survey method involving 100 student boarders selected through purposive sampling. Data were analyzed using simple linear regression, t-test, and coefficient of determination (R²). The results indicate that e-WOM has a positive and significant effect on students’ boarding house selection decisions. The coefficient of determination value of 27.6% shows that students’ decisions can be explained by e-WOM, while the remaining percentage is influenced by other factors outside the scope of this study. These findings highlight the important role of digital information in supporting students’ decision-making processes when choosing boarding houses.
Co-Authors Alvanisa Putri Armila Anggit Dyah Kusumastuti Dany Iswanti Destina Paningrum Florensia Florensia Locita Dara Rasendriya Samhana Sarafina Masturoh