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All Journal Jurnal Ekonomi, Teknologi dan Bisnis NJCOM: Community Service Journal
Catur Edi Widodo
Universitas Diponegoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Astronomy Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Pemanfaatan Generative AI Gemini untuk Penguatan Promosi Digital Desa Wisata Nongkosawit Kecamatan Gunungpati Kota Semarang R. Rizal Isnanto; Qidir Maulana Binu Soesanto; Purwanto; Rahmat Gernowo; Catur Edi Widodo; Mardiyono
NJCOM: Community Service Journal Vol. 2 No. 2 (2026): JULY
Publisher : RAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20610537

Abstract

Desa Wisata Nongkosawit di Kecamatan Gunungpati memiliki potensi wisata berbasis budaya, alam, edukasi, dan komunitas serta didukung UMKM kuliner khas seperti Nasi Tedun dan Wedang Rodjo yang memerlukan strategi promosi digital yang lebih relevan dengan perilaku wisatawan modern. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pemanfaatan teknologi AI, khususnya Gemini, dalam mendukung promosi digital dan pengelolaan usaha anggota Pokdarwis Kandang Gunung. Metode yang digunakan meliputi sosialisasi, pelatihan teknis, pendampingan dan produksi konten, penyusunan modul, serta evaluasi dan monitoring. Hasil kegiatan menunjukkan peserta telah memiliki pemahaman dasar tentang digital marketing, identitas digital, CTA, dan konten visual dengan capaian pre-test sebesar 79,3%, sedangkan hasil post-test sebesar 64,3% menunjukkan perlunya penguatan keterampilan aplikatif seperti prompt engineering, storytelling, target audiens, dan pemanfaatan multimodal Gemini.
Measurement and Strategy to Improve Information Security Awareness with The Hais-Q (Human Aspect Information Security Questionnaire) and AHP Case of E-Commerce Users Romy Aziz Risaldi; Catur Edi Widodo; Bayu Surarso
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 4 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/4z4qs153

Abstract

Rapid growth in e-commerce has made information security awareness (ISA) increasingly critical, particularly following major breaches such as the 2020 Tokopedia incident, which compromised the personal data of approximately 91 million Indonesian users. This vulnerability is compounded by the sharp rise in e-commerce transactions since the Covid-19 pandemic, widening the attack surface for threats such as phishing and account takeover. This study aims to measure the level of ISA among e-commerce users in Purwokerto City and to formulate a strategy for improving it. A quantitative descriptive survey was conducted using the HAIS-Q instrument, assessing users' Knowledge, Attitude, and Behavior (KAB) across seven focus areas, combined with the Analytic Hierarchy Process (AHP) to prioritize those areas through expert comparison. Data were collected from 71 active users of Tokopedia, Shopee, Blibli, and Lazada using a 70-item questionnaire. The overall ISA score was 78.12, classified as "Average," with knowledge scoring highest and behavior lowest. Two focus areas reached the "Good" category, while five remained "Average," indicating that improving ISA requires strategies targeting behavioral change, offering an empirical, priority-based basis for platform providers, regulators, and users.
Co-Authors Bayu Surarso Mardiyono Purwanto Qidir Maulana Binu Soesanto R. Rizal Isnanto Rahmat Gernowo Romy Aziz Risaldi