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All Journal Center of Economic Students Journal (CSEJ) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Febriyanti Jumat
Universitas Muslim Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Manajemen Strategis Berkelanjutan di Usaha Kecil dan Menengah: Tinjauan Pustaka Sistematis dan Perspektif Bibliometrik : Penelitian St. Nurhayati Azis; Muhammad Ibnu Fajar R; Riswan. R. Syam; Febriyanti Jumat
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.7027

Abstract

Penelitian ini bertujuan memetakan tren, pola, dan kesenjangan penelitian dalam bidang manajemen strategis berkelanjutan di Usaha Kecil dan Menengah (UKM) melalui pendekatan dual-metodologis yang mengintegrasikan Tinjauan Pustaka Sistematis dan analisis bibliometrik. Data bersumber dari 472 dokumen terindeks Scopus (2010–2026) yang diseleksi menggunakan protokol PRISMA 2020 dan divisualisasikan menggunakan perangkat lunak VOSviewer. Hasil penelitian menunjukkan pertumbuhan eksponensial publikasi sejak 2022, dengan puncak 108 dokumen pada tahun 2025. Analisis co-occurrence mengidentifikasi empat kluster tematik utama: strategi dan kinerja organisasi, manajemen pengetahuan dan rantai pasok, keberlanjutan dan kewirausahaan, serta lingkungan dan teknologi. United Kingdom dan Indonesia menjadi kontributor publikasi terbesar, sementara transformasi digital dan kecerdasan buatan muncul sebagai frontier penelitian baru. Penelitian ini berkontribusi pada pemetaan lanskap intelektual bidang manajemen strategis UKM dan merumuskan agenda riset masa depan yang relevan bagi akademisi, praktisi, dan pengambil kebijakan.
PENGARUH GREEN MARKETING, LABEL HALAL DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN BELANJA KONSUMEN PRODUK WARDAH (Studi Empiris Kota Makassar) Febriyanti Jumat; Ratna Dewi; Aditya Halim Perdana Kusuma
Center of Economic Students Journal Vol. 6 No. 2 (2023): April-June (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/jxs4kr42

Abstract

This study aims to assess and explain the influence of Green Marketing, Halal Label and Brand Ambassador on Consumer Shopping Decisions for Wardah products in Makassar City. Sampling using the lameshow formula with the results of 96 respondents who were the samples in this study, the type of research used in this study is quantitative research. The sampling technique used in this study uses the Purposive Sampling technique, this method is a sampling determination technique with certain considerations, this technique is one of the Nenprobability Sampling techniques where the sample collection technique does not provide equal opportunities or opportunities for each population to become a sample. The data analysis technique used in this study uses multiple linear regression analysis. The multiple linear regression equation obtained is Y = - 0.030 + 0.209X1 + 0.226X2 + 0.578X3 + e. Partially there is an influence of Green Marketing, Halal Label and Brand Ambassador on Shopping Decisions with a significance value of less than 0.05. The R Square value obtained is 0.898 showing that Green Marketing, Halal Label and Brand Ambassador influence the Shopping Decision of Wardah product consumers by 89.8% and the rest is influenced by other factors not included in the study. The results of the study indicate that the variables Green Marketing, Halal Label and Brand Ambassador have a positive and significant influence on the Shopping Decision of Wardah product consumers in the city of Makassar
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Muhammad Ibnu Fajar R Nurhayati Azis Ratna Dewi Riswan. R. Syam