Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal AL-UJRAH: Jurnal Ekonomi Islam
Suci Reza Syafira
STAI Al Akbar Surabaya
Religion Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Generasi Milenial dalam Mengelola Risiko Usaha Kecil Toko Madura: Pendekatan Kualitatif Bebrbasis Nilai Islam dan Digitalisasi Bisnis Muhammad Yusuf Aria Widjaja; Suci Reza Syafira; Ubaid Aisyul Hana; Muhammad Nadhim Rachmadian
AL-UJRAH Vol 3 No 2 (2025): Juni
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the strategies of millennials in managing the risks of small businesses in Madura Shops using a qualitative approach based on Islamic values and business digitalization in the North Gresik region. In the context of increasingly dynamic market competition, millennials play an important role as agents of economic transformation who are adaptive to technology and oriented towards business sustainability. A qualitative approach was used through in-depth interviews and observations of small businesses managed by millennials. SWOT analysis was applied to identify the strengths, weaknesses, opportunities, and threats faced in business risk management. The results of the study show that Islamic values, such as honesty (shiddiq), trustworthiness, and social responsibility (falah), form the basis for ethical and fair business decision-making. Meanwhile, business digitalization through the use of social media, e-commerce, and digital payment systems can increase efficiency and expand market reach. With an IFAS value of 2.44 and an EFAS value of 2.85, the business is positioned in the aggressive (growth-oriented) strategy quadrant, which means that business actors need to maximize external opportunities through internal strengths based on innovation and sharia principles. This study emphasizes the importance of integrating Islamic spirituality and digital technology in building the resilience of small businesses in the modern economy.
Pengaruh kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Mini Market Hikmah Ketegan Tanggulangin Iin Ilviatul Hikmah; Suci Reza Syafira
AL-UJRAH Vol 3 No 1 (2024): Desember
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hikmah mini market is one of the mini markets located in Sidoarjo, more precisely in Ketegan Tanggulangin. Hikmah mini market provides various kinds of products ranging from food, drinks, kitchen necessities and others. In this thesis research, researchers used quantitative methods which aimed to determine the influence of product quality and service quality on consumer satisfaction at the Hikmah mini market. This research was conducted in Ketegan with consumer respondents who bought or shopped at the Hikmah mini market. In this research, the data collection technique used is non-probability sampling. The sample used was 90 respondents from 900 consumers using the Sovlin calculation formula. This research method uses multiple linear regression with SPSS 25 tools. The results of this research show that product quality and service quality have a significant effect on consumer satisfaction. Simultaneously, product quality and service quality have a significant effect on consumer satisfaction with a coefficient of determination value of 73,4%.
Co-Authors Iin Ilviatul Hikmah Muhammad Nadhim Rachmadian Ubaid Aisyul Hana Widjaja, Muhammad Yusuf Aria