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All Journal Jurnal Pendidikan Seni Rupa Locus
I Putu Yogantara
Universitas Pendidikan Ganesha
Arts Education

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HEGEMONI BUDAYA POP: BUDAYA BALI TERKOMODIFIKASI I Putu Yogantara; I Nyoman Rediasa; I Wayan Sudiarta
Jurnal Pendidikan Seni Rupa Undiksha Vol. 16 No. 1: April 2026
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpsp.v16i1.114217

Abstract

This research explores the phenomenon of popular culture hegemony that triggers a systematic commodification process of Balinese culture in the postmodern era. Bali, renowned for the nobility of its local wisdom, currently faces major challenges in the form of cultural clashes due to the dominance of global influences that prioritize visual-commercial aspects over fundamental values. This hegemony causes Balinese culture to be frequently repackaged into commodities that are marketable and "Instagrammable" to meet global market demands. Through the Design and Development (D&D) method, the author created interactive intermedia artworks titled "Lost Paradise" and "Antara Mengikuti dan Diikuti". These works utilize the assemblage technique by integrating found objects and sensor technology as a medium for sociocultural reflection. The results of the creation demonstrate that interactive art can act as a critical instrument involving the active participation of the audience to reflect on their position amidst the currents of modernity. This work concludes that the effort to preserve the essence of local culture amidst the pressure of global hegemony is the collective responsibility of every individual. Keywords: Pop Culture Hegemony, Commodification of Balinese Culture, Intermedia Art, Assemblage Art, Interactive Art.
A Critique of Global Pop Culture's Hygiene Standardization Against the Megibung Tradition in Installation Art I Putu Yogantara; I Nyoman Rediasa; I Wayan Sudiarta
Journal of Local Culture Study Vol. 3 No. 01: June, 2025
Publisher : Research And Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/locus.v3i01.21

Abstract

The communal Megibung tradition of Karangasem and the Lawar preparation at its centre are increasingly marginalised by a standard of hygiene that global popular culture presents as universal. The international gaze reads organic, hand-prepared, open-air food as unsanitary, and that verdict is now internalised by younger Balinese, who withdraw from a practice they have learned to see as dirty. Existing scholarship treats Megibung as a culinary and sociological object, examines Lawar from a food-safety standpoint, or analyses ritual as a vehicle of cultural transmission; none has treated the hygiene conflict itself as the material of an artwork. This article reports an artistic research project that designed an installation as a critical response to that conflict. The enquiry combined participatory observation of Megibung and Lawar preparation at customary events in Karangasem Regency over approximately six months, semi-structured interviews with tradition bearers and younger residents, analysis through cultural hegemony, the classification of pollution, and the tourist gaze, and material realisation in the studio. The resulting work, Ritus yang Dihakimi (The Judged Rite), places a full gibungan replica, comprising rice, three Lawar variants, sate, urutan, and komoh, at floor level and encircles it with macro-scaled green flies cast in resin and fiberglass. Because the standing viewer shares the elevation of the swarm rather than that of the dish, the audience is placed inside the structure of judgement rather than outside it. The contribution of the article is to demonstrate that hygiene standardisation can be argued spatially and materially as well as analytically.
Co-Authors I Nyoman Rediasa I Wayan Sudiarta