Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Dhea Safira Maulaniah
Universitas Islam Negeri Antasari
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Intensitas Penggunaan Platform E-Commerce Shopee terhadap Perilaku Konsumtif Mahasiswa Generasi Z di Kota Banjarmasin Nurfitriani Nurfitriani; Dhea Safira Maulaniah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 6 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i6.2632

Abstract

The development of e-commerce platforms, particularly Shopee, has influenced the consumption patterns of Generation Z students, leading to more consumptive behavior. High usage intensity is assumed to be a key factor driving this change. This study aims to analyze the effect of Shopee e-commerce usage intensity on the consumptive behavior of Generation Z students in Banjarmasin City. This study employs a quantitative approach using a survey method through questionnaires. The research instrument has been tested for validity and reliability. The validity test results indicate that all items in both variables are valid (r-count > r-table 0.161). The reliability test shows a Cronbach’s Alpha value of 0.927 for both variables, indicating high reliability. The normality test using Kolmogorov-Smirnov yields a significance value of 0.200 (> 0.05), indicating normally distributed data. Data analysis was conducted using simple linear regression. The results indicate that the intensity of Shopee usage has a positive effect on students’ consumptive behavior. Higher usage intensity encourages impulsive buying, attraction to promotions, and consumption not fully based on needs. These findings suggest that increased engagement with e-commerce platforms is associated with stronger consumptive tendencies among Generation Z students, highlighting the importance of financial literacy and self-regulation in digital consumption activities.
Co-Authors Nurfitriani Nurfitriani