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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Manajemen Agribisnis Terapan
Afsah Indah Maulidah
Politeknik Pertanian dan Peternakan Mapena
Agriculture, Biological Sciences & Forestry

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Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Gerai Fried Chicken X Kabupaten Tuban Kristi Yoningsih; Kartika Wulandari; Afsah Indah Maulidah; Wijayanto Rahma Saldi
Jurnal Manajemen Agribisnis Terapan Vol 4 No 1 (2026)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v4i1.4884

Abstract

Fried chicken, characterized by its crispy flour coating, has become increasingly popular across various consumer groups and is widely accessible. One of the easily found fried chicken outlets in Tuban Regency is Fried Chicken X, which offers diverse menu options at relatively affordable prices. This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at the Fried Chicken X both partially and simultaneously. The research employed a quantitative approach by distributing questionnaires to consumers. The sample was determined using non-probability sampling with an incidental technique. The collected data, measured using a Likert scale, were transformed using the Method of Successive Interval (MSI) and analyzed through classical assumption tests and multiple linear regression using SPSS 26.0. The results indicate that product quality does not have a significant effect on customer satisfaction, as shown by a significance value of 0.193. Similarly, price does not significantly affect customer satisfaction, with a significance value of 0.394. In contrast, service quality has a significant positive effect on customer satisfaction, indicated by a significance value of 0.000. Simultaneously, product quality, price, and service quality have a significant influence on customer satisfaction at the Fried Chicken X. The coefficient of determination shows that these variables explain 61.7% of customer satisfaction, while the remaining 38.3% is influenced by other factors not examined in this study.
Pemberdayaan Peternak Anggota BUMDESA melalui Optimalisasi Produksi dan Digital Marketing di Desa Bringin, Tuban Lia Nur Aini; Teguh Dwi Putra; Afsah Indah Maulidah
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.2.304-315

Abstract

The community service program from Politeknik Pertanian dan Peternakan Mapena 2024 aims to help improve the economy of the people of Bringin Village, Montong District, Tuban, particularly the member farmers of BUMDesa Suryonegoro Bringin Village by optimizing the production and digital marketing of goat and sheep rearing. Goat and sheep rearing in the Bringin Village community are sideline activities that are conventionally carried out. This program aims to help farmers increase their income through good and correct husbandry practices and increase livestock sales through the use of social media. The range of program activities includes extension, livestock health checks, and training. The farm optimization extension activities covered good goat and sheep husbandry techniques, understanding the livestock recording system, feed management, and livestock health management. Digital marketing extension activities provided participants with the knowledge to use social media as a marketing tool, such as Instagram. Farmers who are members of BUMDesa are also provided with training to support the livestock maintenance process to be more optimal, such as silage making techniques, urea molasses blocks, and the use of livestock manure waste as black soldier fly (BSF) maggot culture media. At the end of the program, a focus group discussion was held with stakeholders such as the Indonesian Goat and Sheep Breeders Association (HPDKI) of the Tuban region, the Tuban Food Security, Agriculture and Fisheries Office, and the philanthropic institution, Nurul Hayat to support the sustainability of the program.
Co-Authors Kartika Wulandari Kristi Yoningsih Lia Nur Aini Putra, Teguh Dwi Wijayanto Rahma Saldi