Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Salingka Nagari
Mardina
UIN Imam Bonjol Padang
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Halal Label, Halal Lifestyle, dan Halal Awareness Terhadap Minat Beli Makanan Halal Muharramainil Fajri Busti; Yenti Afrida; Mardina
Jurnal Salingka Nagari Vol. 5 No. 1 (2026): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia, with its predominantly Muslim population, regards the halal concept as essential in socio-economic life and consumer standards. University students are a key marketing target due to their education, critical thinking, and broad consumer knowledge. This study employs a quantitative research approach and seeks to examine the influence of halal labeling, halal lifestyle, and halal awareness on students’ intention to purchase halal food among those enrolled in the Islamic Banking Study Program at UIN Imam Bonjol Padang. The population of this study includes all students of the Islamic Banking program in 2024, amounting to 659 individuals, from which 87 respondents were selected as samples using the Slovin formula. The data were analyzed employing regression techniques with a Partial Least Squares (PLS) approach utilizing SmartPLS version 4.0. The findings reveal that halal labeling, halal lifestyle, and halal awareness exert a positive and significant influence on the intention to purchase halal food among Islamic Banking students at UIN Imam Bonjol Padang.
Co-Authors MUHARRAMAINIL FAJRI BUSTI Yenti Afrida