Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Kaunia: Integration and Interconnection of Islam and Science Journal Journal of Halal Industry Studies
Raden Hendri Gusaptono
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Physics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran moderasi religiusitas pada pengaruh kesadaran halal, kebiasaan, dan label halal terhadap keputusan pembelian Nur Safrian Ahmad; Raden Hendri Gusaptono
Journal of Halal Industry Studies Vol. 5 No. 1 (2026): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v5i1.2207

Abstract

This study aims to analyze the influence of halal awareness, habits, and halal labels on purchasing decisions for Kahf products, with Religiosity as a moderating variable. The sampling technique used was non-probability sampling with purposive sampling. Data were collected through an online Google Form questionnaire distributed to 100 respondents. Data analysis was carried out using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The results showed that Halal Awareness has a positive and significant influence on Purchasing Decisions for Kahf products. Habit also has a positive and significant effect on Purchasing Decisions. In addition, the Halal Label has a positive and significant influence on Purchasing Decisions for Kahf products in Sleman Regency. Religiosity serves as a moderating variable, strengthening the influence of Halal Awareness on Purchasing Decisions. However, Religiosity weakens the influence of Habit on Purchasing Decisions. In addition, Religiosity strengthens the Halal Label's influence on Purchasing Decisions for Kahf products. These findings enrich the development of the Theory of Planned Behavior in the context of halal product consumption by showing that Religiosity does not always strengthen the influence of behavioral determinants but, in certain contexts, can weaken the influence of habits. In practice, companies need to develop differentiated marketing strategies based on consumer religiosity, emphasizing halal education in the high-religiosity segment and habit formation in the low-religiosity segment.
The Influence of Price, Product Quality, Brand Image, Religiosity, and Social Media Marketing on The Purchase Decision of Halal Cosmetic Products on The Shopee Marketplace Raden Hendri Gusaptono; Saskhia Rheicha Faraz
Kaunia: Integration and Interconnection Islam and Science Journal Vol. 22 No. 1 (2026)
Publisher : Fakultas Sains dan Teknologi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kaunia.5388

Abstract

Introduction: In recent years, marketplaces in Indonesia have experienced rapid development and become one of the most dynamic sectors of the digital economy. Indonesian consumers are increasingly accustomed to the convenience of online shopping . They seek convenience in shopping, the ability to compare prices, and the ease of finding a wider variety of products. Marketplace platforms offer this flexibility, allowing consumers to purchase goods from various categories quickly and easily. This has led to a significant increase in online purchases for everyday needs. Methods: This quantitative investigation utilized primary data collected via a questionnaire survey administered to 152 participants. The sampling method was purposive sampling. Subsequent to collection, the data underwent processing and analysis utilizing the SPSS statistical software. Results: The findings indicate that price, product quality, brand image, religiosity and social media marketing significantly influence purchasing decisions. In addition, purchasing decisions also underline the importance of aligning these purchasing decision factors with consumer needs. Conclusion and suggestion: This research examines the factors impacting consumer purchasing decisions of halal cosmetics within the Shopee e-commerce platform. The findings indicate that price, product quality, brand image, religiosity and social media marketing significantly influence purchasing decisions. Most studies rely on quantitative methodologies, such as surveys and structural equation modeling, which may limit the depth of understanding of the motivations and experiences underlying students’ halal cosmetic purchasing decisions. This limitation opens up opportunities for further research that can examine the relationship between these findings and different contexts or methodologies.
Co-Authors Nur Safrian Ahmad Saskhia Rheicha Faraz