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All Journal Jurnal Ilmiah Manajemen dan Akuntansi
M. Rifki Bakhtiar
Universitas Abadi Karya Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PENGARUH PENGGUNAAN PAYLATER DAN FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSE BUYING PADA GENERASI Z PENGGUNA TIKTOK SHOP DI KOTA SEMARANG Nabila Salma Dilara; Anan Subhan Khoir; M. Rifki Bakhtiar
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 4 (2026): Juli : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/xqvy2x57

Abstract

This study aims to analyze the effect of paylater usage and Fear of Missing Out (FOMO) on impulse buying among Generation Z users of TikTok Shop in Semarang. This research applied a quantitative approach involving 120 respondents selected through purposive sampling based on predetermined criteria. Data were collected using an online questionnaire with a Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that paylater usage has a positive and significant partial effect on impulse buying behavior. Similarly, FOMO also has a positive and significant effect, with a more dominant influence compared to paylater usage. Simultaneously, both variables have a positive and significantly affect impulse buying and contribute 35.3% to the variation in impulse buying behavior. These findings highlight the importance of improving digital financial literacy among Generation Z to reduce consumptive behavior driven by the convenience of paylater services and psychosocial pressure caused by FOMO in social commerce.
PENGARUH IN STORE DIGITAL EXPERIENCE DAN FEAR OF MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RITEL MODERN PADA INDOMARET Fabillah Khoirunisa; Nuzulia Ashar; M. Rifki Bakhtiar
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 4 (2026): Juli : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/tc9y0417

Abstract

This study aims to analyze the influence of In-Store Digital Experience and Fear of Missing Out (FOMO) on Purchase Decisions among Modern Retail Consumers at Indomaret. This research employed a quantitative approach involving 172 respondents selected through a purposive sampling technique based on predetermined criteria. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression with the assistance of IBM SPSS software. The finding show that In-Store Digital Experience has a positive and significant effect on Purchase Decisions. Furthermore, Fear of Missing Out (FOMO) also has a positive and significant effect on Purchase Decisions. The simultaneous testing indicates that In-Store Digital Experience and FOMO jointly exert a positive and significant influence on Purchase Decisions. The coefficient of determination (R²) of 0.462 indicates that the two independent variables explain 46.2% of the variation in Purchase Decisions, while the remaining 53.8% is attributable to other factors beyond the scope of this study. These findings highlight the importance of enhancing the in-store digital experience and understanding consumers' psychological factors in order to encourage more effective purchase decisions among modern retail consumers at Indomaret.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA MIE GACOAN DI SEMARANG Andikawati Andikawati; Siti Nur Virda; M. Rifki Bakhtiar
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 4 (2026): Juli : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/513t5c06

Abstract

The rapid growth of the culinary business has increased competition among food and beverage companies. Customer satisfaction has become an important factor in maintaining customer loyalty and business sustainability. This study aims to analyze the effect of service quality and price on customer satisfaction at Mie Gacoan in Semarang. The research uses a quantitative approach with data collected through questionnaires distributed to consumers who have purchased products at Mie Gacoan Semarang. The sampling technique used is purposive sampling. Data analysis was conducted using multiple linear regression analysis. The results indicate that service quality has a positive and significant effect on customer satisfaction. Price also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and price significantly influence customer satisfaction. These findings suggest that improving service quality and maintaining competitive prices can increase customer satisfaction and strengthen the competitive position of Mie Gacoan in the culinary industry.
Co-Authors Anan Subhan Khoir Andikawati Andikawati Fabillah Khoirunisa Nabila Salma Dilara Nuzulia Ashar Siti Nur Virda