Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Dawuh: Islamic Communication Journal Lentera Negeri
M. Yakub
State Islamic University Syarif Hidayatullah Jakarta
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Integration of islamic values in organizational image and reputation management: a conceptual study from a modern public relations perspective M. Yakub; Ahmad Sampurna
Lentera Negeri Vol. 7 No. 1 (2026): Lentera Negeri
Publisher : Indonesian Institute For Counseling, Education and Therapy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/992210

Abstract

This paper examines the concepts of image and reputation within the framework of Public Relations (PR) and their relevance to Islamic values. Image is understood as the public’s perception shaped by experience and information, while reputation represents the long-term accumulation of assessments based on an organization’s consistent performance and behavior. In modern PR practice, both concepts serve as essential foundations for building public trust and social legitimacy. Using a qualitative approach through library research, this study analyzes theories of image, reputation, and PR management, and integrates them with Islamic ethical principles such as ṣidq (honesty), amanah (responsibility), ‘adalah (justice), ihsan (benevolence), as well as the values of dakwah and amar ma’ruf nahi munkar. The findings indicate that Islamic values are not only compatible with but also enrich contemporary PR practices by providing strong ethical and spiritual foundations. The integration of Islamic principles encourages communication that is honest, transparent, and dignified, preventing PR activities from relying on manipulative strategies. This approach also serves as a critique of Western paradigms that often emphasize utilitarian and instrumental objectives. Consequently, the incorporation of Islamic values in Public Relations contributes to strengthening an organization’s image and reputation sustainably while fostering a morally grounded and socially beneficial civilization.
Islamic Media, Objectivity, and Islamic Communication Ethics in the Post-Truth Era M. Yakub; Ahmad Sampurna
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.2416

Abstract

This research analyzes the confrontation between the principles of Islamic Communication Ethics (PEKI) which include Shiddiq (factual truthfulness), Tabayyun (verification), and Al-'Adl (narrative justice) and the reality of the Post-Truth Era within the development of Islamic media. The Post-Truth Era is defined by the dominance of emotions and ideological sentiments over objective facts, amplified by digital audience fragmentation and algorithms. The methodology employed is a comprehensive qualitative literature study, supported by a theoretical case study analysis on the failure of Tabayyun and Al-'Adl amidst sensitive religious issues. The findings indicate that the objectivity of Islamic media is under serious threat, where the demands for virality and group solidarity often override ethical obligations. The proposed solution is the revitalization of PEKI into a new epistemological foundation, termed Substantive Objectivity. This revitalization requires Islamic media to integrate Shiddiq with modern fact-checking procedures, uphold Al-'Adl as universal representational justice, and adopt the Wasatiyyah (moderation) approach to counter narrative polarization. The conclusion asserts that an implementational commitment to PEKI is crucial for Islamic media to reclaim factual authority, maintain Amanah (trustworthiness), and function as an agent of social cohesion amidst information chaos.
Co-Authors Ahmad Sampurna