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Parno Parno
Universitas Jenderal Soedirman & Universitas Islam Negeri Prof. KH. Saifuddin Zuhri Purwokerto
Economics, Econometrics & Finance

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GREEN INNOVATION MARKETING: A BIBLIOMETRIC ANALYSIS OF SCOPUS-INDEXED RESEARCH (2012–2025) Parno Parno; Najmudin Najmudin; Weni Novandari; Dias Setianingsih; Ubaidillah Ubaidillah
Indonesian Scientific Journal of Islamic Finance Vol 4 No 2 (2026): Indonesian Scientific Journal of Islamic Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business (FEBI), State Islamic University of Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v5i1.13720

Abstract

This study presents a bibliometric mapping of green innovation marketing research indexed in Scopus from 2012 to 2025, based on a curated corpus of 47 journal articles published in 35 sources. Using a combined performance analysis (productivity and citation indicators) and science mapping approach (keyword co-occurrence and thematic mapping), the study reports a strong publication expansion with a compound annual growth rate (CAGR) of 17.35%. The corpus is recent (average document age 3.21 years) and moderately influential (mean citations per document 26.45), indicating an active and consolidating research stream. Source analysis shows a “core–long tail” structure, where a small set of journals, most notably Sustainability (Switzerland) and the Journal of Cleaner Production, contribute a substantial share of publications and citations. The thematic map identifies two dominant motor themes (marketing–sustainable development–commerce and innovation–green economy–economic growth), highlighting the field’s dual emphasis on market mechanisms and sustainable development outcomes. Overall, this bibliometric synthesis clarifies the field’s knowledge structure, identifies its most influential publication outlets, and surfaces high-centrality themes that can guide future theory-building and empirical research in green innovation marketing.
TOWARD A HIERARCHICAL ARCHITECTURE OF AI-ENABLED MARKETING CAPABILITY IN SMES: A SYSTEMATIC LITERATURE REVIEW AND THEORY-DEVELOPMENT AGENDA Dias Setianingsih; Najmudin Najmudin; Weni Novandari; Parno Parno; Ubaidillah Ubaidillah
Indonesian Scientific Journal of Islamic Finance Vol 4 No 2 (2026): Indonesian Scientific Journal of Islamic Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business (FEBI), State Islamic University of Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v4i2.13723

Abstract

This study develops a taxonomy of AI-Enabled Marketing Capability (AIMC) in Small and Medium Enterprises (SMEs) and proposes a future research agenda for capability-based digital marketing research. Using the PRISMA 2020 protocol and the taxonomy development procedure of Nickerson et al. (2013), this systematic literature review synthesizes 42 peer-reviewed articles indexed in Scopus and Web of Science published between 2019 and 2025. The findings identify eight AIMC dimensions organized into four hierarchical tiers: Core, Contextual, Peripheral, and Contested dimensions. The study clarifies the distinction between AI tool adoption and AIMC as an organizational capability and integrates Dynamic Capability Theory, Resource-Based View, and Augmentation Theory into a coherent theoretical framework. The review further proposes a conceptual pathway linking AIMC, Digital Platform Capability, Digital Marketing Performance, and Market Turbulence. This study contributes to the literature by providing a reproducible taxonomy, reducing conceptual ambiguity, and offering a theory-development agenda for future empirical research, particularly in SME and Islamic digital economy contexts.
Co-Authors Dias Setianingsih Najmudin Ubaidillah Ubaidillah Weni Novandari