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All Journal International Journal of Nusantara Islam International Journal of Nusantara Islam
Sekar Arum Mandalia
Universitas Islam Kalimantan Muhamad Arsyad Albanjari Banjarmasin
Religion Arts Humanities Social Sciences

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Social Media Convergence in Islamic Organisations: Transforming Religious Communication in Persis, Muhammadiyah, and Nahdlatul Ulama in West Jawa Sekar Arum Mandalia; Mohammad Zainul
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.49004

Abstract

This study investigates the impact of social media convergence on the communication strategies of Islamic organizations in West Java, namely Persatuan Islam, Muhammadiyah and Nahdlatul Ulama. Using a qualitative approach, the research involved field observations, in-depth interviews, and content analyses of social media platforms such as YouTube, Instagram, and Facebook. Data were analyzed thematically to understand shifts in communication patterns and identity construction. The findings reveal that these organizations have actively adopted digital platforms to disseminate religious narratives, engage audiences, and construct institutional identities. Social media convergence enables decentralized communication, reshaping traditional religious authority and expanding outreach to digitally native demographics. NU and Muhammadiyah emphasize moderate and inclusive Islamic narratives, whereas Persis adopts a more doctrinal yet adaptive approach. All three demonstrate differentiated audience-targeting and platform strategies aligned with organizational values. This transformation reflects a structural shift in religious communication from hierarchical models to dialogic, participatory, and algorithm-aware strategies. Organizational success depends on media literacy, narrative adaptability, and collaborative leadership that integrates traditional and digital actors.
Social Media Convergence in Islamic Organisations: Transforming Religious Communication in Persis, Muhammadiyah, and Nahdlatul Ulama in West Jawa Sekar Arum Mandalia; Mohammad Zainul
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.49004

Abstract

This study investigates the impact of social media convergence on the communication strategies of Islamic organizations in West Java, namely Persatuan Islam, Muhammadiyah and Nahdlatul Ulama. Using a qualitative approach, the research involved field observations, in-depth interviews, and content analyses of social media platforms such as YouTube, Instagram, and Facebook. Data were analyzed thematically to understand shifts in communication patterns and identity construction. The findings reveal that these organizations have actively adopted digital platforms to disseminate religious narratives, engage audiences, and construct institutional identities. Social media convergence enables decentralized communication, reshaping traditional religious authority and expanding outreach to digitally native demographics. NU and Muhammadiyah emphasize moderate and inclusive Islamic narratives, whereas Persis adopts a more doctrinal yet adaptive approach. All three demonstrate differentiated audience-targeting and platform strategies aligned with organizational values. This transformation reflects a structural shift in religious communication from hierarchical models to dialogic, participatory, and algorithm-aware strategies. Organizational success depends on media literacy, narrative adaptability, and collaborative leadership that integrates traditional and digital actors.
Framing Flood News in Online Media: Comparing Local and National Narratives from an Islamic Perspective Sekar Arum Mandalia; Muhammad Iqbal; Ingrid Felicia; Akhyar Rifani; Salsabila Imani Putri
International Journal of Nusantara Islam Vol 14 No 2 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i2.53853

Abstract

This study analyzes differences in flood news framing between local and national online media in South Sumatra, focusing on Sriwijaya Post and Kompas.com during 2025. It examines how both media construct disaster causality, assign responsibility, and formulate solutions using the concepts of media framing, disaster communication, environmental journalism, and the social construction of reality. This qualitative research applies Pan and Kosicki’s framing analysis model, covering syntactic, script, thematic, and rhetorical structures. The research analyzes 80 flood-related news articles published from January to November 2025. The findings show that Kompas.com frames floods as hydrometeorological disasters caused by extreme rainfall and climate anomalies, emphasizing scientific authority, meteorological data, and technocratic policy responses. In contrast, Sriwijaya Post highlights environmental degradation, deforestation, land conversion, and the socio-economic impacts on local communities, constructing a more ecological and humanitarian perspective. The study demonstrates that editorial orientation and geographical proximity significantly influence representations of disasters, ecological responsibility, and governance failures. The main limitations include restricted access to newsroom production processes and the interpretative subjectivity of framing analysis. Rapid digital information flows also make media narratives highly dynamic and context-dependent. Therefore, the study recommends strengthening disaster journalism that prioritizes ecological education, disaster risk mitigation, and public environmental awareness rather than event-centered reporting. This research contributes to disaster communication and media framing studies by demonstrating that local and national media construct disaster realities through different ideological and epistemological orientations, shaping public understanding of ecological crises, environmental governance, and social responsibility in Indonesia.
Framing Flood News in Online Media: Comparing Local and National Narratives from an Islamic Perspective Sekar Arum Mandalia; Muhammad Iqbal; Ingrid Felicia; Akhyar Rifani; Salsabila Imani Putri
International Journal of Nusantara Islam Vol 14 No 2 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i2.53853

Abstract

This study analyzes differences in flood news framing between local and national online media in South Sumatra, focusing on Sriwijaya Post and Kompas.com during 2025. It examines how both media construct disaster causality, assign responsibility, and formulate solutions using the concepts of media framing, disaster communication, environmental journalism, and the social construction of reality. This qualitative research applies Pan and Kosicki’s framing analysis model, covering syntactic, script, thematic, and rhetorical structures. The research analyzes 80 flood-related news articles published from January to November 2025. The findings show that Kompas.com frames floods as hydrometeorological disasters caused by extreme rainfall and climate anomalies, emphasizing scientific authority, meteorological data, and technocratic policy responses. In contrast, Sriwijaya Post highlights environmental degradation, deforestation, land conversion, and the socio-economic impacts on local communities, constructing a more ecological and humanitarian perspective. The study demonstrates that editorial orientation and geographical proximity significantly influence representations of disasters, ecological responsibility, and governance failures. The main limitations include restricted access to newsroom production processes and the interpretative subjectivity of framing analysis. Rapid digital information flows also make media narratives highly dynamic and context-dependent. Therefore, the study recommends strengthening disaster journalism that prioritizes ecological education, disaster risk mitigation, and public environmental awareness rather than event-centered reporting. This research contributes to disaster communication and media framing studies by demonstrating that local and national media construct disaster realities through different ideological and epistemological orientations, shaping public understanding of ecological crises, environmental governance, and social responsibility in Indonesia.
Co-Authors Akhyar Rifani Ingrid Felicia Mohammad Zainul Muhammad Iqbal Salsabila Imani Putri